Feeling Forty and Fabulous in Fabuland [Review 341/132 Catherine Cat’s House and Morty Mouse]

Let me tell you a story.

This year, amongst other things, we celebrate forty years since the release of the first wave of Fabuland sets. Directed towards children making the transition from DUPLO® to regular system bricks, Fabuland represented the company’s first foray into story telling, and multimedia marketing.

Fabuland started simply in the form of sets: a town, with anthropomorphic animal headed figures, living their lives together. We had the essential services represented: police, fire and hospital, and ice cream. In time it expanded to include school, cafe, local government, transportation and paparazzi.

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A Post About Aspiring Altered Alliterative Anthropomorphised Animal Annotation [Fabuland Names: Advertising Archive]

Let me take you back to Fabuland.  First released in 1979, this was one of the first themes for which story telling was central. Fabuland was the first theme to be released in parallel with a series of books and was supported later by an animated television series.  Designed to fit into the range somewhere between Duplo and ‘normal’ LEGO Bricks,  Fabuland sets continued to be available until 1989.

With around one hundred sets produced over this time, there were over eighty different figures produced. The sets were designed to be able to be assembled by children as young as three, and as such developed larger elements compared standard building bricks during the course of their run.

 

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