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  • “This is Why You Love LEGO®” – Book Review and Author Interview.

    “This is Why You Love LEGO®” – Book Review and Author Interview.
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    As someone who has been playing with and building LEGO® bricks on and off for a while, I have found myself trying to understand how LEGO bricks work, as a prompt for play, creativity, and storytelling, as part of a greater System of Play. That said, with a background in biomedical sciences, I don’t have a solid grasp of the basics of play theory and play design. Fortunately, my daughter is studying Play Design in Kolding, about a three-quarters-of-an-hour drive from the LEGO Group’s headquarters in Billund, Denmark. She suggested I check out the work of one of her lecturers,… READ MORE

  • Build. Play. Display. Repeat? Is LEGO® Creator 3-in-1 losing sight of its raison d’être?

    Build. Play. Display. Repeat? Is LEGO® Creator 3-in-1 losing sight of its raison d’être?
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    For me, Creator 3-in-1 has been the quintessential LEGO® Theme: Build something. Play with it. Rebuild into something else. Rinse and repeat. Simple! The theme took off as The LEGO Group recovered from an existential financial crisis in the mid-2000s, and it shows the importance of refocusing on the brick after trying their hand at other interests. If a friend asks me where to start with a set for their child, I used to refer them here as an example of different models made with the same pieces, without needing to adhere to minifigure scale. But would I now? We… READ MORE

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