friends

There is Space for Everyone in 2024’s LEGO Catalogue…

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Now that December is under way, German retailers Lucky Bricks and JB-Spielwaren have unveiled the majority of releases for January 2024 (and just a couple for March 2024 as well). The LEGO Builder App has got in on the act with these reveals as well, and there seems to be a recurring theme: SPACE. I was a childhood Space fan, and LEGOLAND Space with its red and white astronauts tickled my interest in just the right way back in 1979. Fast forward to 2024 and we see sets featuring LEGO Space Branding on the box, but also across multiple themes. How wide spread? We have seen it across not only City, but also Technic, Duplo, Dreamzzz, Friends, Creator 3in1 and Classic.

The branding takes the form of a diagonal silver cutoff, featuring the Classic Space LOGO with a purple planetoid and a red shuttle swooshing around it, and appears across the featured themes.

Lets Take a look…

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We Are Getting Some New Friends In 2023

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We have now had LEGO®Friends Sets on the shelves for over a decade, and during this time we have seen the girls grow, get rebooted and learn, while seeing each other through good times and bad. The girls who played with those first sets have grown up, and during the second half of the 2022, we have seen our core cast grow up and head off to pursue their dreams: Olivia at Space Camp, Emma at Art School, Stephanie sailing around the world, Mia rescuing animals and Andrea heading out to perform. All of this while welcoming new characters to Heartlake City.

During this time, we have been able to see our own kids grow up, and perhaps there is just a little too much backstory to catch up with, for newcomers to the brand. And so in 2023, we are going to see a new core group of friends, a new logo, and new stories to take place in Heartlake City. This change in direction was teased at LEGO CON 2022, but no further details were forthcoming.

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