LEGO Pirates: 30 Years of Buried Treasure

The first LEGO Pirates sets first appeared sometime in the second half of 1989. Maybe July; maybe August. Maybe September. It all depends on where you were standing. Join us as we present some of the Print Advertising Archive, as we celebrate the thirtieth anniversary of LEGO Pirates.

The Hunt for the Pirate Treasure: “To win great Prizes”

In 1989, a new series appeared in the LEGO Catalogs.

Until then, LEGO Minifigures had been living in Castle, Space and Town with their permanent, identical smiles always on show. At this time we saw minifigures move into the Caribbean Sea, with the new Pirates theme. With that first range of pirates minifigures, several things changed: Captain Redbeard has a… red beard and eye patch; a hook for a hand and a wooden leg. He has certainly been up against a few things over the years, and yet still has a small on his face. He is also the first minifigure to have an official name.

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In search of Bill and Mary II:

Evidence for character development within and between LEGO Themes.

In which I go in search of changes that occur to characters within LEGO themes, and in search of characters moving between themes – as we continue to look out for evidence that the central characters in the 6000 Ideas Book: Bill and Mary to some, Indigo and Polkadot to others, can be seen to continue their life in LEGO City today.

The LEGO Ideas Book 6000 was released in time for Christmas, 1979. As such, I am celebrating its 40th birthday throughout the year. I have been particularly curious to see whether the main characters of this delightful childhood memory could possibly exist in LEGO City today. I would expect to find them much older than they were 40 years ago, to say nothing of a possible variation in how they dressed. However, LEGO City is not quite the same as LEGO Town. SO: I have been looking for evidence of specific characters appearing over multiple years within a theme, or potentially changing themes. If a character has been around for years, I have been looking for evidence of development – physical, or chronological. Do they look older? Have they changed in any way – sporting evidence of long term injury and so forth.

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LEGO Ideas Tree House Designer Video

The Adult Engagement team have made the Designer Video, featuring designer César Soares for the 21318 LEGO Ideas Tree House Available to Recognised Fan Media ahead of its general release on the LEGO Group’s Channels. You can find it here:

In the meantime, you can read my review of the set, published earlier in the week, here.

I hope you enjoyed the video. I aim to publish designer videos, when available, as well as supplementary videos to go with articles here on the blog.

Until next time, Play Well.

The Search For Bill and Mary I

Long Term Character Development in LEGO Town and City.

In which we begin our ongoing search for Bill and Mary, by looking through LEGO Town and LEGO City for evidence of long form story telling, beyond the confines of a single set. If we can find it, then we are one step closer to demonstrating whether or not the protagonists of the 6000 Ideas Book could still exist in LEGO City today…

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Stranger Things Have Happened [Announcement 75810]

After a couple of weeks of teasing By the LEGO Social Media Team, we can finally reveal that the LEGO Creator Expert set based on the Netflix Series ‘Stranger Things’ was released at a special midnight opening at the Leicester Square LEGO Store today.

75810 The Upside DownAges 16+. 2,287 pieces
US $199.99 – CA $269.99 – DE €199.99 – UK £179.99 – FR €199.99 – DK 1799DKK – AUD $349.99
*Euro pricing varies by country.  Please visit shop.LEGO.com for regional pricing.

LEGO have been teasing the arrival of this set on their social media platforms over the last week or two, and today we can finally show it in all its glory.

I have felt a little conflicted over whether or not the subject matter of this series is appropriate as subject matter for a LEGO set, as the show depicts a suspense, frequent scary monsters and government conspiracy. But as far as a final body count in the first series, is it any worse that Star Wars, Avengers, or any recent Batman Movie?

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Recalling the Phantom Menace [20th Anniversary Edition Podracer 75258 Review]

LET ME TELL YOU A STORY May 1999: Episode I, the Phantom Menace is released. After a long wait, there has been quite a lot of hype. I first saw Return of the Jedi when I was 13. I am now 30. Well, when I say it had been a long wait, we had been granted some interim amusement in the form of ‘Spot the Difference’ as we watched the Special editions. Adding new material and music, we kept some of the great ‘head bashing into wall’ bloopers from the original, but they took out some of my favourite tunes. Whatever happened to the great ‘Jub-Jub’ chorus at the end of what felt like it could afford to be considered The Final Film (Now we just call it Episode VI)? What happened to Sy Snootles great puppet performance at Jabba’s Palace? But despite all this, the time had come to sit back, relax, and see how the story panned out. Or at least started…

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Celebrating 20 Years of LEGO® Star Wars: Advertising Archive

In which it becomes apparent that the LEGO group are celebrating the 20th Anniversary of LEGO Star Wars. With some of their Archive material, as well as some of my own, from a simlar era, we look at the Early Days of the Star Wars print ads.

LET ME TELL YOU A STORY. Forty two years ago – a Long, Long time ago, in a galaxy not so far away… Star Wars was released on an unsuspecting world. Fan based consumerism would never be the same again.

A LEGO X-wing fighter, circa 1982. It contains a Kenner Luke Skywalker Action Figure, as well as a brick built R2-D2

Star Wars consumed 9 year old me. I read the novel, again, and finally saw the film at the cinema for my ninth birthday. The Belgrave Cameo Cinea, in March 1978 for those playing at home. Drawings, LEGO models and action figures. I couldn’t get enough. I had a ‘making of’ magazine – covering movie history, the special effects, and some of the concept artwork by Ralph McQuarrie, and more still by the Brothers Hildebrandt. Eventually my brother and I managed to combine LEGO with our actions figures. Fast forward to the future…

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