Whatever Happened To Classic LEGO® Themes? Part I: Prelude

The last time I was having a chat to adult visitors at a public exhibition (remember those?), something came up on more than one occasion: LEGO® Themes these days are not what they used to be. It used to be pretty simple – you’d build the set (and it was probably Town, Space or Castle. Unless you were a bit younger – then it may well have been a Pirates set) – and you’d pull it apart and build something else. It might be one of the alternate builds on the back of the box, it might be something completely different. It may not have even been related to the original theme.

These days, many sets thrive on 3rd party IP, and the majority of the in-house, story-driven themes are tied in with either an animated series or an overly complicated app.

For those of us yearning for a simpler time, in a world where things have become increasingly complicated, things are looking bleak! Unless you want to go straight to the 4+ sets.

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Episode 2 of Extra Pieces is now live

The next episode of Extra Pieces, a podcast collaboration between Jay’s Brick Blog and The Rambling Brick is now live and available through the regular channels:

In this episode, Jay and Richard discuss the fallout From the Ulysses – VIP Centre hiccup; Look at the Looney Tunes Minifigures; Build some Super Heroes sets and hope for a future where Classic Castle sets return.

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Minifigure 40: Classic Castle [Advertising Archive]

In recent weeks we have celebrated the 40th Birthday of the LEGO® Minifigure by looking at the ways in which print advertisements evolved over the years for City, trains and Space.  City had us building what we knew, Space let us look towards an optimistic future, and today, I would like to look at Castle. The knights of the LEGO Castle theme took us back in time. These were stories we already knew: King Arthur, Robin Hood, the Crusades, and now LEGO brought us a way in which to explore and reenact these stories our selves, in the comfort of our own home.

Once again, we visit advertising material from a number of different sources, predominantly European comics. I have had a bit more help with the translations here, as some of the concepts were too much for a simple machine translation engine… Read on and enjoy…

In the beginning:

Ad 1978_64
Build your own Knight’s Castle. Populate the Legoland castle with small funny colorful figures Just like at King Arthur’s time when Prince Valiant passed the Camelot drawbridge on his adventures.

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