Let me tell you a story.

This year, amongst other things, we celebrate forty years since the release of the first wave of Fabuland sets. Directed towards children making the transition from DUPLO® to regular system bricks, Fabuland represented the company’s first foray into story telling, and multimedia marketing.

Fabuland started simply in the form of sets: a town, with anthropomorphic animal headed figures, living their lives together. We had the essential services represented: police, fire and hospital, and ice cream. In time it expanded to include school, cafe, local government, transportation and paparazzi.