A few weeks ago, we revealed that, in the spirit of Australia’s penchant for Big Things, the world’s largest LEGO Shop will be opening in Australia Mall, overlooking Pitt St, Sydney, and now we have a date: the store will open its doors on November the 11th at 9:30 am. ( and eagle eyed subscribers will have noticed that I initially placed an incorrect date in the text. This has been corrected. Thanks to you all)
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January is still a few months away, but Tickets are now on sale for Brickvention 2024. The Public Expo will Take Place on January 20-21, 2024 at the heritage-listed Royal Exhibition Buildings in Melbourne.
With International borders now well and truly open, and a Melbourne Summer providing a welcome respite from the Northern Winter, there is also the chance for LEGO® Fans from around the world to attend Convention Day on January 19. This also includes admission for the duration of the public exhibition.
This year we will have over 300 exhibitors from across Australia and Around the World displaying their new and creative builds from a wide variety of themes and genres – there will be something for the entire family to enjoy. For the Die Hard Fans, there are still tickets available for the Convention Day – a day of games, workshops, talks and a chance to wander around the exhibits the day before the show opens to the public .
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When the LEGO Foundation’s support of Braille Bricks, as an aid to teach the Braille alphabet to blind children and their families was announced back in 2019, the acclaim was universal. When they started to roll out in 2020 to organizations involved in supporting the blind, people’s enthusiasm continued, although there was some disappointment at the fact that the bricks were not available for purchase.
Starting in September this year (pre-order available now, in some markets), the bricks will be available for purchase through LEGO.com. There will be two forms of the Bricks: an English version and French – the French version of Braille features around 14 additional characters, allowing for the different accent marks used, compared to English. German, Spanish and Italian sets will be available next year.
I’ll have my review coming soon, but you can read on for further details.
Following on from last week’s announcement of the LEGO® VIP Program being rebranded as LEGO Insiders, the team are excited to announce the LEGO Insiders Treasure Hunt, giving you the chance to win 1000000VIP/Insiders points over the next six weeks. There will also be millions of digital downloads available for those taking part.
NOTE: the Sweepstakes are only open to Insiders Members resident in: Australia, Canada, Denmark (not Greenland and the Faeroe Islands), Metropolitan France (not French Overseas Departments or Territories, or Monaco), Germany (not Heligoland), New Zealand, South Korea, United Kingdom (excluding channel islands and the Isle of Man) and the United States.
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And it will be the largest LEGO Branded store in the World!
In a country renowned for its landmarks of ‘Big Things’: From the Iconic Big Banana and the Big Pinapple, Big Prawn through to the lesser known Big Rocking Horse and Big PotatoThe big Banana, Australia is set to be the home of the Worlds Largest LEGO Branded Store, opening In Coming Months, in prime position at the Sydney Arcade, overlooking the Pitt St Mall in Sydney’s CBD.
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The LEGO Group have just revealed their plan to rebrand the VIP program as LEGO® Insiders: what does this mean? I love an 11pm (local time ) announcement, without notice, but it doesn’t really leave a lot of time for analysis.
14th August 2023: Today, the LEGO Group announce LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community. LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:
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Have you been following LEGO DREAMZzz, the animated series that is serving as the basis for the latest original LEGO Play theme (or vice versa)? Have you just picked up a bunch of the new sets and are now trying to work out what’s going on? Did you watch the first part of the series and wonder how the story was going to continue?
Great news: the Part 2 of Season One has now dropped on Netflix, Amazon Prime and YouTube in Australia: the Rest of the World Can’t be Far behind.
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The news dropped yesterday that there were some new Ninjago related figures present in the Build a MiniStations at LEGO Stores Worldwide. (when is yesterday any more? I am currently in Scotland, this morning was in Dubai, and on Tuesday morning was in Melbourne).
This afternoon I touched down in Glasgow and made a B-Line to the Glasgow LEGO Store. While there I was able to check out the build a mini station – the new BAM elements were all present and accounted for: Lloyd Kai and Nya were there, in their ‘Core’ form, as seen in the first half year releases this year and last.
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Over the last week or so, we have been playing a game of hide and seek with fragments of the latest Ninjago Poster scattered all over the internet. With fragments tucked away on the Ninjago Facebook Page, the LEGO .com Website, Instagram and Twitter, to say nothing of the part shared by LEGO Fan Media, we were given an idea of what a sizable part of the poster might look like over the weekend.
In a series of short videos on the campaign website, the full fragmented poster is presented and subsequently clarified…
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We have now had LEGO®Friends Sets on the shelves for over a decade, and during this time we have seen the girls grow, get rebooted and learn, while seeing each other through good times and bad. The girls who played with those first sets have grown up, and during the second half of the 2022, we have seen our core cast grow up and head off to pursue their dreams: Olivia at Space Camp, Emma at Art School, Stephanie sailing around the world, Mia rescuing animals and Andrea heading out to perform. All of this while welcoming new characters to Heartlake City.
During this time, we have been able to see our own kids grow up, and perhaps there is just a little too much backstory to catch up with, for newcomers to the brand. And so in 2023, we are going to see a new core group of friends, a new logo, and new stories to take place in Heartlake City. This change in direction was teased at LEGO CON 2022, but no further details were forthcoming.
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