Welcome back to our continuing journey through the decades of the history of the LEGO Group, as we approach the 90th anniversary of the company on August 10, 2022.
Today, we enter the 1990s, the so called System Era, where we started to see playthemes diverge from the standard Town, Castle and Space. The company also starts to introduce new technologies, as well as embarking onto the World Wide Web.
We examined the way that the theme was defined by certain colours, shapes, and how a gradually expanding parts palette resulted in an evolution in the design of sets during this period. In 1978, when the LEGOLAND branded sets were first released, along with LEGO Minifigure, this was the theme set in the present, the real world, containing subject matter that kids could relate to: LEGO Town was set in the contemporary world, bringing kids experiences they could understand.
In this article, we shall trace the development of these ’Real World’ LEGO sets during the ‘System Era.’ The ‘System’ label, with the red 2×4 in place of the arm on the letter ‘T,’ was used to distinguish the other brick systems used in LEGO construction toys at this time: DUPLO and TECHNIC. The mark appeared in the upper left corner of the front of LEGO Boxes, to the right of the LEGO logo. This label appeared on LEGO Sets released from 1992 to 1999.