“We are very happy and honoured that LEGO Life has been granted with this award – not only getting recognition by experts in the digital field but also by the public vote. It is truly a testament to the fact that it is possible to provide safe digital spaces for children in a playful and fun way”, said Rob Lowe, head of Kids Engagement at the LEGO Group.
Digital layer to physical play
Since the launch of the app in January 2017, LEGO Life has been downloaded more than 6 million times, and roughly one million children share content through the app every month.
In 2010, Tron: Legacy, as sequel to the 1982 movie Tron was released. The original movie was released at a time when home computers were just starting to become relatively common, and its art style and story setting were unlike anything we had previously seen. In October 2015, BrickBros UK – Tom and Drew – submitted a single Light Cycle, based on the movie TRON: Legacy to LEGO® Ideas. Over the next 17 months, they gained support, reaching 10000 votes in April 2017. The review start in May, with the final review being announced in November 2017. And so, less than 6 months later, the set is now ready to hit the shelves.
The Light Cycles were iconic elements of both the original TRON as well as TRON: Legacy. The original submission featured one light cycle, with trans light blue details, carefully crafted to minifigure scale. The final set features two: with the additional light cycle featuring trans orange details, and an additional minifigure.
The look of these cycles, as well as the ‘Grid’ base captures the spirit and styling of this sequence, even if the original TRON was more your thing than its sequel. Continue reading →
Recently, we have seen images of the new LEGO Friends Sets for 2018, and there have been a few interesting surprises. Not only the presence of teal, but our protagonists have had a bit of a makeover. In fact, this is possibly the most obvious aspect.
All sorts of theories have been bandied around: colored contact lenses, eye damage due too much time in the tanning salon, extreme perms, but perhaps the most simple answer is that after five years, the line is getting a bit of a refresh…
Here is the official word from the Friends Design Team about the new looks that we are seeing in 2018:
Every year we strive to innovate and make our products even better for children all over the world. A lot of effort has gone into the development of the LEGO characters and universes across our entire product range, so it makes us very happy when changes are noticed.
LEGO Friends in 2018 looks a bit different than what it has in the past. To be specific, the 5 main characters have a slightly different look but also the city and the citizens of Heartlake City have changed.
But what are the reasons for the change?
Firstly, we want to assure you that all 5 friends are still there in 2018.
Andrea, Mia, Emma, Stephanie and Olivia – they all still exist! Also the character’s main interests and personalities remain mainly unchanged.
What you will see in 2018 is an evolution of LEGO Friends, a progression of the story and characters to make sure children get an even greater play experience. Every year more than a million children and parents reach out to us and share what they love and what they would like to change. In the LEGO Friends range children told us that they would like even more differentiated characters and also suggested improvements to Heartlake City.
We always take great care to listen to input from children, and the LEGO Friends team has worked hard to make even more engaging and relevant experiences for children – and also make the LEGO Friends universe more true to the actual world children live in.
Taking a starting point in reality, we’ve made the characters more diverse in their appearance and have added more depth to their personality. And of course, they still live in Heartlake City. But just as the characters have changed, Heartlake City has become more differentiated and rich. There are different districts and there are other citizens that play a more active role in the story.
The changes we have made does not change the fact that previous and new LEGO Friends sets will cater for great building and play experience in 2018 and beyond, and we hope to inspire even more stories and play opportunities for children in the future.
While we can think what we like about the changes, it will add to the ongoing diversity in our characters. For the last five years, Heartlake City has been a relatively homogeneous town- it will now go on to reflect more closely on the world that the target market wish to play in. For those of you who who have a Minidoll based city layout, you have a whole new collection of faces for the town.
Personally, I like the fact that we now have vintage Friends Minidolls to collect. What do you think about the new look? Why not add your comments below, and follow the Rambling Brick for new stories, updates and random opinion.
Today, after weeks of speculation, leaks and teases, LEGO announced the forthcoming release of Creator Expert Set 10258: London Bus. With over 1680 pieces, this is the largest London Bus set released to date.
The set will be physically unveiled at the five LEGO Brand retail stores in the London Area on 1st of July, and launched at the online store on 1st August 2017. Early Access will be available for VIP customers from 17th July. The Australian price is will be $199.99.
After the unveiling of the BMW Motorrad ‘Hover Bike’ concept model at LEGO World last month, LEGO Rebrick are running a competition for Technic Motorcycle fans: Build to the Future. Using primarily Technic Elements, build the BMW motorcycle of the future – 50 – 100 years from now. Submit your entry on Rebrick by May 5th.
There will be one grand prize and nine runners up. The grand prize winner who will receive: Continue reading →
Slightly earlier (April 29/4 )for VIPs. Its not the UCS some were looking for, but it’s coming soon. This morning (Australian Time), the LEGO Group has announced the forthcoming release of the 75144: Snowspeeder on May the Fourth 2017. Early Access will be available for VIP Customers.
While this has been rumoured for a while, there had been recent optimistic speculation regarding the possible re-release of 10179: UCS Millennium Falcon (or something quite like similar). This year is the 40th Anniversary of Star Wars’ premiere. In October, we will celebrate 10 years since 10179: Millennium Falcon and 10143: Death Star 2 were both released. These sets were released at a similar time to 10182 Cafe Corner, and from then on it was apparent that LEGO® Sets designed primarily for adults were going to be part of the regular offerings in the annual calendar. There will also be a new Star Wars movie released towards the end of the year…. perhaps we can only hope… (Please note… at this point, this previous statement remains one of rampant speculation). Continue reading →
If you happened to pick up the 42063 BMW R 1200 GS Adventure Motorcycle in the last month or two (Europe, UK, $AUD 89.99- not yet in the US or Canada), you may have thought the B-model hover bike was a little bit of a fanciful creation.
This design however was created through cooperation between both the BMW Motorrad and LEGO Technic design teams. Previously limited to the concept in LEGO form, BMW took the wraps off a life size concept model at LEGO world in Copenhagen today.