The LEGO Group and Formula 1® To Go Full Throttle On New Brand Partnership

Next year is a big year for new LEGO Collaborations: a few weeks ago they announced a multiyear partnership with NIKE, and today they have announced a new strategic partnership with Formula 1, just in time for the events’ 75th anniversary.

The new arrangement will see LEGO-based activities around the track. It will also give all 10 current teams representation in the LEGO Portfolio, with sets for all ages.

Earlier in the year, the LEGO Group announced a collection of motor racing-based sets for this year, and it sounds like the company will be in overdrive next year.

Continue reading