Minifigure 40: LEGO® Town [Advertisement Archive]

Untitled 7Forty years ago, we saw the change in LEGO® sets: the arrival of the minifigure.  Now we had articulated figures to bring our models to life: no need to remove the torso for our figures to sit down. As part of #minfigure40 I received access to a large number of media assets: today, I would like to look at some of the features of the advertisements in the LEGO Town/City series, one of the few themes to have been continuously available in some form or another for forty years!  The majority of these advertisements were placed in comics, or magazines featuring comic strip anthologies, and puzzles and kid’s news. They have been published in multiple markets – ands languages.  I have attempted to translate them as well as an online translation engine will allow.

The art style is typically similar to that seen in contemporary catalogs: certainly I suspect the early advertisements were shot at a similar time to the catalogs for that year.

1978: The Minifigure Arrives in Classic Town

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Conspiracy or Coincidence III: Helicopters- from Red Cross to the Star of Life [626/6626 vs 60179]

In which I look at a couple of helicopters, with 40 years between their release dates, consider what happens when a humanitarian organisation reclaims its trade mark and contemplate the special place that helicopters have in the world of LEGO® Vehicles…IMG_9819As has been previously discussed, this is a year for celebrations at the LEGO Group. We have seen sixty years of the LEGO Brick, forty years of the minifigure (celebrated with the release of the series 18 Collectable Minifigures), and twenty years of Mindstorms.

Great vehicles:

While we have the recurrent police theme (even with the new mountain setting), some , miners, as well as last year’s fantastic jungle theme still on the shelves, we also have the ‘Great Vehicles’ sub theme. Now, I recognise that there is a limit to just how many different vehicles might be presented in LEGO Set form over the years. This year however, we seem to have a number of sets that give more than a passing nod to sets that were released twenty, thirty and forty years ago.

IMG_1069IMG_0338Here at the Rambling Brick, we would far rather believe in a conspiracy than a coincidence, and so I would like to believe that these might be a covert celebration of sets celebrating their decennial anniversaries this year. In recent months we have discussed the JetCar and the Helicopter Transport Truck. Today, I would like to compare some  helicopters- specifically the Red Cross Helicopter from 1978 and this year’s Emergency Helicopter. While the Helicopter from 1978 may not be as obvious counterpart to today’s set, compared to the the helicopter carrier and speed record car, there are a number of interesting comparisons between then and now that I would like to make today.

First, let us start with the change in the markings used… Continue reading