90yearsofplay

Counting Down to 90 Years of Play, Part 9 2012-2021

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We have been counting down to the 90th anniversary of the LEGO Group, which is now ( at the time of writing) only one more sleep away! We have travelled from the time that the company made wooden yo-yos and pull-along animals, and seen it pivot towards plastics and develop the brick. We have seen the Minifigure arrive and storytelling enter the fore. We have seen the company come back from the brink of financial collapse, to stabilise and start to grow.

As we travel through the 2010s, we get some new friends; storytelling becomes more animated, sustainability enters the agenda; and adult fans are asked for their ideas and become part of the acknowledged target demographic.

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Counting Down To 90 Years of Play Part 8: 2002-2011

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Welcome back as we count down to the 90th Anniversary of the LEGO Group on the 10th August 2022. When we last left off, we saw the LEGO Group expanding its portfolio and diversifying its playthemes. New Technologies were being embraced, as were new licensed themes. But in just a few years, the company might find itself in a bit of a pickle…

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Counting Down to 90 Years of Play, Part 7: 1992-2001

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Welcome back to our continuing journey through the decades of the history of the LEGO Group, as we approach the 90th anniversary of the company on August 10, 2022.

Today, we enter the 1990s, the so called System Era, where we started to see playthemes diverge from the standard Town, Castle and Space. The company also starts to introduce new technologies, as well as embarking onto the World Wide Web.

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Counting Down to 90 Years Of Play, Part 6: 1982-1991

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Welcome back to our countdown to the LEGOLAND Group’s 90th Anniversary on the 10th of August, 2022. Every day, we are taking a look at a selection of major developments in a decade of the LEGO Group’s existence.

Yesterday, we saw the release of the minifigure, and the starting points for the Classic LEGO® Themes: Castle, Town and Space. The stage was set for developing the focus of LEGO Play, at a certain scale, going forward. The release of the Erling brick in 1980 also presented great scope for innovation in the way that LEGO building would develop in the future. Now read on as we take a look at some of the more significant developments of the 1980s

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Countdown to 90 Years Of Play Part 5: 1972-1981

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Welcome back to the fifth instalment as we take a decade by decade look at the history of the LEGO Group, before they celebrate their 90th Anniversary on August 10, 2022. Last time, we left the 1960s behind: wheels and trains have entered the mix, and DUPLO is helping little people to build big things. Today, we move further into the ‘70s: an era where characters enter the mix, more realistic models are possible, and a new CEO enters the mix.

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Counting Down to 90 Years Part 4: 1962-1971

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We are approaching the 90th Anniversary of the LEGO company, on August 10. This is our fourth instalment in our survey along the history of the LEGO Group. We have covered the early years of the company, the move towards plastics and the development of the System in play. Today, we are heading to the 60s, where things will really be getting moving…literally.

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Countdown to 90 Years of Play, Part 3: 1952-1961

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Join us as we countdown to August 10, the day the LEGO Group are celebrating their 90th Anniversary. Today we enter the 1950s, an era that would see the name ‘LEGO’ firmly associated with the products they produce, the development of the System in play and ultimately, the focus on plastic bricks.

This series is not a comprehensive history of the LEGO Group, but does provide a few highlights.

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Counting down to 90 Years of Play Part 2: 1942-1952

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Today, we Weill take a brief look at some of the significant events that occurred in the 1940s. After a bit s of a tumultuous start, the decade saw the company heading towards its specialisation, with injection moulded plastic toys.

This article contains historical images provided by the LEGO Group, and information drawn, in part, from LEGO.com/history

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Counting down to 90 Years of Play, Part 1: 1932-1941

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In a little over a week, the LEGO Group will celebrate its 90th anniversary: 9 decades since a danish carpenter decided to turn his hand to building toys. The legacy of this decision is now well known, and as we move closer to this date, I would like to present some images sent through from the LEGO Group, covering the people, and some of the products seen over the years.

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