We have been counting down to the 90th anniversary of the LEGO Group, which is now ( at the time of writing) only one more sleep away! We have travelled from the time that the company made wooden yo-yos and pull-along animals, and seen it pivot towards plastics and develop the brick. We have seen the Minifigure arrive and storytelling enter the fore. We have seen the company come back from the brink of financial collapse, to stabilise and start to grow.
As we travel through the 2010s, we get some new friends; storytelling becomes more animated, sustainability enters the agenda; and adult fans are asked for their ideas and become part of the acknowledged target demographic.Continue reading