Counting Down to 90 Years of Play, Part 9 2012-2021

We have been counting down to the 90th anniversary of the LEGO Group, which is now ( at the time of writing) only one more sleep away! We have travelled from the time that the company made wooden yo-yos and pull-along animals, and seen it pivot towards plastics and develop the brick. We have seen the Minifigure arrive and storytelling enter the fore. We have seen the company come back from the brink of financial collapse, to stabilise and start to grow.

As we travel through the 2010s, we get some new friends; storytelling becomes more animated, sustainability enters the agenda; and adult fans are asked for their ideas and become part of the acknowledged target demographic.

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Time To Be Taken For A Ride: 10303 Loop Coaster Revealed…

I find it hard to believe that it was just over 4 years ago that we first saw the 10261 Roller Coaster. It offered a slow climb to a sudden descent, in the best tradition of the classical roller coasters of my youth. Now as time has progressed, so too has engineering: people now seek ultimate thrills: sudden drops, loops and in some cases, cork screws. Now, my body’s ability to tolerate such behaviour diminished significantly a few years ago. Fortunately, the ongoing development of the LEGO ICONS (The range formerly known as Creator Expert) Fairground Collection has now brought us an ultimate thrill seeker: a track with a vertical drop and two loops. I watched the video twice and felt slightly nauseous…

But seriously, dynamic models with figures and movement are great attention getters – either in the living room, or at a public display, and I suspect people are going to sit and watch this one for hours. Featuring 11 minifigures, 3756 pieces and priced at 399.99 EUR/ 599.99 AUD/ 344.99 GBP/ 399.99 USD/ 499.99 CAD this set goes on sale July 1.

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Farewell Creator Expert. Welcome LEGO® Icons.

A couple of years ago, something weird began to happen with the branding of sets previously known as Creator Expert: bright boxes were gone, black was in, the complex arrangement of Erling Bricks and Creator Expert label was gone, and we saw the arrival of the Fairground Collection. The branding of these sets has been somewhat complicated – how do we refer to these sets? LEGO For Adults? Adults Welcome? The theme formerly known as LEGO Creator Expert. In the meantime, they have all had their names prefixed with LEGO®-rest of the set name. At the same time, in the LEGO online store, Creator Expert has remained as a heading, but to make things more complicated, not all sets under that heading are, strictly speaking, Creator Expert Style sets, with some small sets also on this page: They are certainly Creator type sets, but not 3in1, and not Expert. The (small red)Vespa and High-Speed Train spring to mind.

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