Minifigure 40: LEGOLAND® Space [Advertising Archive]

Celebrating its 40th Anniversary this year, LEGO® Space is one of the great evergreen themes of the Minifigure era. One of the terrific aspects of the theme was the way that the overall design would periodically evolve, introducing new colour schemes and minifigure designs.

Ad 1979_64The theme arrived as we saw a resurgence in science fiction and space fantasy entertainment on the screen: led by films such as Star Wars, and on the smaller screen by Doctor Who, Blakes Seven and Battlestar Galactica, our imaginations were primed for journeys beyond the stars. The Space Shuttle Enterprise had been undergoing test flights from the back of a 747 Jet, and a we were excited for a new era of space exploration commencing, with the Space Shuttle Columbia ultimately launching in 1981.

These early series focussed on exploration, mining and the perils of space travel itself. It took 8 years before an enemy faction arrived, providing an outlet for dramatic conflict within the stories that were told.

Join us, as we set about exploring the print advertisements for LEGOLAND Space, and continue through the classic space era. Most of these advertisements are from Europe in a variety of languages.  I have endeavoured to provide translations of these.

In the Beginning

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Mystery Project X: Let’s Start with a Place for Space.

I am working on a display for Brickvention, our local LEGO Fan Convention- It is now less 2 weeks away, and I feel as though I am more on track than I have been any time in the last 10 years. Admittedly, I have previously done a lot of landscaping with trees flowers and rivers. These last few months I have found myself drawn towards Classic Space. It seems odd to me that it has taken so long. Minifigures were first released in Town and Castle in 1978, and Space reached Australia in 1979- I was about nine or ten years old at the time. I remember the ’78 catalog showing some images of space (coming soon), but perhaps my childhood memory and facts are in slight disagreement. Star Wars (back in those days there was only one) was very much inspiring my imagination at this time

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Our family collection of space was limited to the Space Scooter 885, Space Buggy 886, Radar Truck 889 and the 1981 Moonbuggy 6801 – although I seem to remember that last one as all gray.

So, since picking up a used 918 Space Transporter from eBay, a few things have come together. I was given a bulk lot by a friend: A mixture of Classic Town and Space. I have identified parts for all of sets I once had in this collection.

I gave all the parts a wash in warm soapy water in the summer sun, and set about reconstructing what I found, knew and once had. Continue reading