Category: Deep Dive
-

The Faces of LEGO 2021: Setting A Baseline For Gender Representation In Marketing ‘Hero Shots’
Earlier this week, the LEGO Group celebrated the UN’s International day of the Girl by releasing new research revealing that girls are ready to…
-

Whatever Happened To Classic LEGO® Themes? Part I: Prelude
The last time I was having a chat to adult visitors at a public exhibition (remember those?), something came up on more than one…
-

Trends in LEGO Minifigure Gender Representation in Licensed Themes I – LEGO Star Wars
This post has been coming for a little while. There is some history along with a rabbit hole or two: A week or so…
-

What if they introduced a new Technic pin, and nobody noticed?
While putting together the Colosseum, reader JdV noticed that the black Technic pins joining together parts of the base were not the same as…







