We Stress Test the New ‘In Box’ Paper Bags

At the recent Recognised LEGO® Fan Media Days, we were treated to a presentation by the sustainability team with regard to progress being made on their various programs. The first part if the presentation was from Therese Noorlander, Senior Director of Sustainability Engagement. She spoke about some of the history of sustainability withing the LEGO Group – taking it back to the the Great Yo-Yo Craze of the 1930s: when the craze ended, leaving the company with boxes of unsold yo-yos, they were cut in half and used as wheels for toy wooden trucks, through to the ongoing research with regard to finding a sustainable material to use for plastic bricks. Most of this information has been published previously, and can be found on the LEGO Group’s sustainability website.
However, some of the most exciting news, not previously covered elsewhere, came from Anne Boye Møller, who for the past four years has been the Project Lead for the sustainable prepack. She works with a team based in Denmark and the Czech Republic and was proud to announce that the first generation packing lines are ready to go, and some of the first SKUs(sets) have been packed using these paper bags.

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