LEGO Group to invest up to US$400 million over three years
to accelerate sustainability efforts
Over the last few years, we have heard about several sustainable initiatives that the LEGO Group has launched: Plant elements from Plants; Searches for non petrochemical based plastics for LEGO elements; improving the carbon offset through the development of offshore wind farms in Scandavavia, as well as roof top solar panels in China. Today, we are excited to hear about the LEGO Group’s Endeavour to eliminate single use plastics. Now, LEGO bricks are predominantly multiple use plastic.
But there remain the single use plastic bags in packaging: inside every box, helping to keep the elements wrangled while they wait to be build into something marvelous. Hiding, waiting until we have need of them. Often concealing themselves in the furthest corners of these bags.
And to that end, the Group have been looking at paper alternatives to these single use plastic bags, in the next few years, as well as making the product more sustainable through reducing waste, keeping LEGO Bricks in action for longer through the Replay program and and inpsiring kids to learn about sustainability through play.Continue reading