We Stress Test the New ‘In Box’ Paper Bags

At the recent Recognised LEGO® Fan Media Days, we were treated to a presentation by the sustainability team with regard to progress being made on their various programs. The first part if the presentation was from Therese Noorlander, Senior Director of Sustainability Engagement. She spoke about some of the history of sustainability withing the LEGO Group – taking it back to the the Great Yo-Yo Craze of the 1930s: when the craze ended, leaving the company with boxes of unsold yo-yos, they were cut in half and used as wheels for toy wooden trucks, through to the ongoing research with regard to finding a sustainable material to use for plastic bricks. Most of this information has been published previously, and can be found on the LEGO Group’s sustainability website.
However, some of the most exciting news, not previously covered elsewhere, came from Anne Boye Møller, who for the past four years has been the Project Lead for the sustainable prepack. She works with a team based in Denmark and the Czech Republic and was proud to announce that the first generation packing lines are ready to go, and some of the first SKUs(sets) have been packed using these paper bags.

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Lego Sets Out To Remove Single Used Plastics By 2025

LEGO Group to invest up to US$400 million over three years 
to accelerate sustainability efforts

http://www.billedwerk.dk

Over the last few years, we have heard about several sustainable initiatives that the LEGO Group has launched: Plant elements from Plants; Searches for non petrochemical based plastics for LEGO elements; improving the carbon offset through the development of offshore wind farms in Scandavavia, as well as roof top solar panels in China. Today, we are excited to hear about the LEGO Group’s Endeavour to eliminate single use plastics. Now, LEGO bricks are predominantly multiple use plastic.

But there remain the single use plastic bags in packaging: inside every box, helping to keep the elements wrangled while they wait to be build into something marvelous. Hiding, waiting until we have need of them. Often concealing themselves in the furthest corners of these bags.

And to that end, the Group have been looking at paper alternatives to these single use plastic bags, in the next few years, as well as making the product more sustainable through reducing waste, keeping LEGO Bricks in action for longer through the Replay program and and inpsiring kids to learn about sustainability through play.

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