A Press release from the LEGO Group about the Kid Friendly Social Media App, LEGO Life…:
The safe social network app for children developed by the LEGO Group has been named winner of one of the leading international awards honouring excellence on the internet.
LEGO® Life, the safe social network for children under the age of 13, is named Webby Winner in the Mobile Sites and Apps: Family and Kids category. In addition to receiving this award granted through the review of an expert jury, LEGO Life also won The Webby People’s Voice Award in the same category: https://www.webbyawards.com/winners/2018/mobile-sites-apps/general/family-kids/lego-life/
“We are very happy and honoured that LEGO Life has been granted with this award – not only getting recognition by experts in the digital field but also by the public vote. It is truly a testament to the fact that it is possible to provide safe digital spaces for children in a playful and fun way”, said Rob Lowe, head of Kids Engagement at the LEGO Group.
Digital layer to physical play
Since the launch of the app in January 2017, LEGO Life has been downloaded more than 6 million times, and roughly one million children share content through the app every month.