Since the 1980’s, the LEGO group have maintained a kids magazine in some form or other: Containing comics, puzzles, posters, photos of kids creations and, of course, profiles of new LEGO Products, these have have been an active part of the LEGO Marketing Strategy. Certainly, when my kids were growing up, the arrival to LEGO CLUB magazine, with hip and gnarly minifigure, Max.
Over the years, we have seen Bricks N Pieces, Klick Magazine, LEGO Mania, LEGO World Club, LEGO Magazine, LEGO Club, and most recently, LEGO Life. The stories in some of these magazines have been referenced heavily in learning the back stories behind some of our favourite characters here on the Rambling Brick. As such, I was curious when the LEGO Group sent the first issue of a revamped LEGO Magazine over, along with a Max Minifigure from Back-in-the-Day.
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