LEGO Retail Gifts with Purchase Survey: Help Determine Future Freebies.

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Who doesn’t love “free” stuff?  Have you found your desire to buy through the online store, or your local LEGO retail store influenced by the Gift with Purchase Currently Available?

Over the years, there have been some great ‘Gift with Purchase’ sets (GWPs) available at LEGO retail outlets, including the online store. We have spoken about some of these in the past, including the small scale London Bus and VW Beetle, the Christmas build up and the Snow Globe from 2016.  Sometimes it might just be a minifigure, such as those offered during May the Fourth Promotions or the Mr Freeze minifigure from 2015. The LEGO Group have asked for input and ideas for future GWPs from the fan community.

All Recognised Lego User Groups and Recognised LEGO Fan Media have been invited to canvass the members of their community for ideas, so you may see requests for these ideas coming from different places around the web or email. Continue reading

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Why would you ever buy LEGO at full price from the LEGO store?

Double VIP points.

Free Gift with Purchase over $AU120

Free Shipping on purchases of $AU200.

This is what I was hearing from the shop.LEGO.com banner ads as October 2016 got underway. Should these statements affect whether or not I go to the online LEGO store? I sat down to work out a solution to this conundrum, and who knows, it might just influence my behaviour in the future…

[Editors note: the principles of calculating the best value time to purchase from shop.LEGO.com, or your local LEGO store are consistant, however individual thresholds for shipping and the value of special offers vary between markets. You should always make your own decisions regarding your own money.  The LEGO Group is sure to release something else that you wish to buy in the future, so don’t worry if you can’t spend all of your money at once. Now read on…]

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Conscious that I had not place a shop.LEGO.com order for some time, the LEGO Group offered this bonus gift with purchase over $120.  My will crumbled instantly.

The shop.LEGO.com promotion for October, if ordering from Australia, was the London bus set (40220).  Initially revealed around the same time of the ‘Big Ben’ Creator set, it instantly appealed to me.  Decidedly smaller than minifigure scale, it reminded me almost instantly of the sets available in my childhood.  In those days, many ‘LEGOLand’ vehicles were 4 studs wide, whether they were a go-cart, family car, a fire truck, and earthmover or a semi-trailer. This is a set that I was terribly keen to get my hands on.

And it got me thinking: What should encourage me to make a purchase from shop.LEGO.com, when many of my local major retailers regularly offer 20% purchase price? Continue reading