The toy fair season is now starting to wind up for now: We have had Nuremberg. We have had New York. Now we have had Melbourne…
A little over a year ago, I wrote up an analysis of gender distribution in LEGO® Minigures in the post friends era. In the years since LEGO Friends had been released, there had been some positive trends towards an equal balance, after starting from a pretty low base line (around 11% in 2012) up to 30% in the Volcano Sub-theme of LEGO City in 2016.
As well as supporting the regular themes, 2017 has been a big year for LEGO tying in with cinematic releases, with both inhouse and external IP. By the end of the year, we will have seen a new Star Wars movie, Wonder Woman and Justice League movies, The LEGO Batman Movie and LEGO Ninjago Movie released.
This post was provoked, in part after reading a comment about the relatively low female representation in the Collectable Minifigure sets recently released. I thought it would be interesting to revisit the question of gender distribution in some popular LEGO themes, and see if there were any significant shifts in trends over the last 12 months, when I last reviewed the numbers. The impending release of the Ideas set ‘Women of NASA’ is also of interest, as it certainly demonstrates a desire to see inspirational female role models immortalised in LEGO form.
I would like to look specifically at LEGO City, overall, as well as broken down into its major sub themes; The LEGO Batman Movie; The LEGO Ninjago Movie, and also LEGO Friends. I would also like to look at LEGO Star Wars sets released since the Force Awakens… Continue reading
In which I am confronted with another set that is predominantly sand green in appearance; I need to reconsider ‘Sand Green September’ as a concept and take cues from Lord Business and the Australian Football League. I go to the movies and have mixed feelings but a predominantly positive experience about the LEGO Ninjago Movie. I build a set and am amazed at the number of relatively uncommon/recently released elements. If you thought you had never seen anything quite like the Green Ninja Dragon Mech before, it might just be because 25% of the 516 elements are fairly new! Now read on…
I recently spoke about the three sets which I am in the process of building, with sand green as a dominant colour. Sand Green September. A lofty idea, and I suspect almost unachievable, unless I take a cue from both Wyldstyle in the LEGO Movie (Freedom Friday, but still on a Tuesday), and the Australian Football League.
For those without a classical Victorian Education, the AFL (and Previously VFL) Grand Final is traditionally played on the last Saturday in September. Today in fact. This ‘One Day in September’ was immortalised in song by Mike Brady in the early 1980’s in the theme song for Channel 7’s Big League. Of course, occasionally, this one day in September occurs in October ( I am looking at you 2011, 2015 and 2016. I could look at 2010 in accusatory tones as well, except the Grand Final in October was a replay of the drawn match from the previous weekend. The AFL have taken steps to ensure this does not ever happen again…)
Yes… we are looking at the final instalment of Sand Green September being released in October. But I digress.
And I shall again.
The LEGO Ninjago Movie
A meta-post In which I draw together a summary of the works of others, in order to solve the mysteries of the Ninjago Language. Only to discover the ultimate tool was waiting to be unveiled all along. Well Played, marketing department, well played!
One of the exciting things regarding the LEGO Ninjago Movie over the last few weeks has been watching one of the mysteries slowly unravel and drop into place. I am particularly thinking about the Ninjago script.
It has been discussed on brickset.com that the graphic designers involved with the LEGO Ninjago Movie have developed a written script – essentially a substitution cipher, where each symbol represents a roman alphabet character – to be used in most of the writing in the movie. Following some obvious cues, and then using applying logic to help fill the gaps, most of the letters were able to be filled in.
This was confirmed recently in the Designer Video, which surfaced a couple of days ago, and some further clues were provided there as to completing the alphabet. Not the least of which was “As you put the set together you get a chance to learn it using the building instructions.” Now, these instructions are yet to be made available on LEGO’s servers, so further details are not yet available.
In a week where too many Ninjago Movie Announcements are barely enough, tonight (Melbourne time) we saw the second wave of Collectable Minifigures based on the LEGO Ninjago Movie 71019 announced on their Facebook page:
The LEGO Ninjago Facebook page tonight revealed the first 10 of 20 collectable mini figures, Blind bags, numbered 71019, to tie in with the LEGO Ninjago movie this September:
LEGO have officially announced the Ninjago City 70620 set via their Facebook channel. It is due to be released on September 1, and will be available initially through the direct to consumer channel. Details can be found at shop.lego.com here. Or here, in the Australian LEGO store.
Tying in with the LEGO Ninjago movie, this has been the latest set to be revealed, with official announcement of another yet to come.
With 18 figures and 4867 elements, this set sets the stage for life in Ninjago City! So much life and activity! It may not officially be a modular town set, but with a little ingenuity I am sure it can be made to fit!
More images, and the description follow after the break! Continue reading