In recent years, there have been rumours of a new jewellery/craft centred theme: DOTS. This range has been officially unveiled at the Nuremberg Toy Fair today, as we as a site in London, where Artist Camille Walala has just unveiled a house tiled with LEGO® Dots.
Looking like a fusion between household accessories and jewellery, the new DOTS sets allow you to decorate with a collection of plain and decorated tiles. We will see a range of bracelets as well as jewellery boxes, pencil holders and more, when the line is released in early March 2020. Read on for further images…
We even have some examples of prototype designs that were trilled before the final models… although plainly the final design is up to the person putting it together!
Overall, this feels like a return to the days of the LEGO Mosaics from 2007-08, albeit with tiles rather than bricks – and the surface is not limited to a flat tile, but also to other accessories.
Here’s the Designer Video, I think there might be some new elements in use here too!
The new LEGO® DOTS range available from March 1st 2020 will include:
- Rainbow Bracelet (RRP: $9.99 AUD / $9.99 NZD)
- Funky Animals Bracelet (RRP: $9.99 AUD / $9.99 NZD)
- Dark Unicorn Bracelet (RRP: $9.99 AUD / $9.99 NZD)
- Cosmic Bracelet (RRP: $9.99 AUD / $9.99 NZD)
- Tropical Birds Bracelet (RRP: $9.99 AUD / $9.99 NZD)
- Room Décor
- Photo cubes – 3 animal cubes for picture displays (RRP: $29.99 AUD / $34.99 NZD)
- Jewellery holder for e.g. rings, necklaces, bracelets (RRP: $29.99 AUD / $34.99 NZD)
- Funky pineapple pencil holder (RRP: $29.99 AUD / $34.99 NZD)
- Booster bags – bags with raw coloured and decorated tiles (RRP: $5.99 AUD / $5.99 NZD)
CAMILLE WALALA INSTALLATION TEASES NEW LEGO® ARTS AND CRAFTS BUILDING CONCEPT
London: Artist Camille Walala today unveiled her most interactive work to date at Coal Drops Yard in London’s Kings Cross to introduce the entirely new 2D tile play concept from the LEGO Group – LEGO® DOTS.
To tease the new product, Walala was invited to bring LEGO DOTS to life in a free public art installation that celebrates their shared values of creativity, self-expression and accessibility, expressed through the vibrant colours and bold geometric patterns of both the new product and her own signature work.
The result is HOUSE OF DOTS: a fantastical house comprising five rooms spread over eight shipping containers, in which everything from the walls and floors to the rugs, frames and furniture has been customised in a mashup of LEGO DOTS and Walala’s distinctive patterns and colours.
Playful and immersive, HOUSE OF DOTS invites people to journey through a living room, kitchen, bedroom, bathroom and finally a unique DOTS DISCO room designed to celebrate self-expression and let the body flow freely with DOTS disco moves to a custom playlist from Ele Beattie. While they explore the space, guests are encouraged to get involved by designing their own patterns and bracelets – and even take elements away with them ahead of the release of LEGO® DOTS in March 2020.
If that weren’t enough, guests can exit via an 8ft slide down the side of the installation.
Camille Walala, artist, says: ““It’s a joy to create a fun space where kids and adults can spontaneously express their creativity, make something beautiful and show off who they are. HOUSE OF DOTS captures all the exuberance and playfulness that people know me for, with something extra special: the chance to let your imagination go wild and create your own work of art. Oh, and a slide.”
LEGO DOTS taps into the arts and crafts space by using a 2D tile-based play concept that offers children a creative canvas for self-expression. Based on multiple shapes and colourful tiles, it is supported by an exciting portfolio that ranges from wearables to room décor with surfaces designed for individual customisation and self-expression. To excite young creatives even more, over thirty mood tiles are also being introduced, incl. facial expressions, music note, cosmic planet, star night, paw prints and a rainbow pooh – and many more.
Being based on the LEGO System in Play, there are limitless ways children can DOT their world, taking all elements apart and redesigning again to help build their creative flair and confidence.
Lena Dixen, Senior Vice President and Head of Product and Marketing Development at the LEGO Group, says about the collaboration with Camille Walala: “We’re extremely excited to introduce LEGO DOTS as a new arts and crafts building concept giving children a creative canvas for social, self-expressive play with endless, ever-changing patterns, colours and designs. As someone who epitomises how confidence in your creativity can have a tremendous impact, Camille was perfect to collaborate with to announce it to the world. She has created something extraordinary and immensely fun that we can’t wait for our fans to explore and be inspired by”.
When creating LEGO DOTS, LEGO designers were inspired by internal research showing that kids are increasingly looking toshape their creative confidence through more personalised forms of play where they can explore freely and express themselves through their own designs. This particular insight draws on a quantitative study conducted with 10,800 parents and 7,200 childrenacross the US, China and Germany, and among the participants a total of 21,600 play observations were mapped out and used to identify the relevance and concept direction of DOTS.
The specific DOTS product development phase has since been further informed by monthly hands-on play sessions, biannual focus groups and quantitative tests across US, UK, Germany and Denmark with more than 500 parents and kids over two years, ensuring the design development aligns to consumer input.
Fans excited about this new play concept will be pleased to hear that more 2D tile-based LEGO products are in the pipeline.
HOUSE OF DOTS Fun Facts:
+ 2 million LEGO® tiles used to dot the installation
+ 800 man-hours required to dot the installation
+ 150 square meters of DOTS structure inside the installation
180 creative children from Kings Cross Academy helped create bespoke wall installation for Camille Walala’s DOTS kitchen design
Eight passionate AFOLs (Adult Fans of LEGO building) helped dot the +150 square meters of Camille Walala’s detailed interior design including everything from rugs, artwork on the walls to plant pots and kitchen elements
Well, there is our first look at the new line. It strikes me as a line that will appeal to both adults and children for the home decor products, while the wearables might be a little more …niche. That said, at a time when there are very few LEGO products available under $10AUD, the bracelets are very much entering into a young person’s pocket money price bracket.
I’d love to know what you think about the new line: does it offer something new? Or just leave you longing for the old Scala Jewellery from Long Ago?Leave your comments below, and until next time,