A little while ago, I took a look at one of the new LEGO City Missions sets, while sharing some insights from the development team. While I looked at the Mission to Mars set, it was unashamedly from the point of view of an AFOL who was also a Classic Space Tragic. However, I was not the target audience for the product and here at Rambling Brick Enterprises, we don’t have any of the 6+ target demographic on hand in the house, and are unlikely to for some years. Unless you consider 20 years old to be somewhat 6+. So I sought out Simon, himself a space tragic, as he also has a member of the Target Demographic around the house. What follows is their story…
Meet Simon and The Target Demographic
The Rambling Brick was kind enough to drop off a copy of the LEGO® City Water Police Detective Mission set for us to review as a family. The logic being we have a household member who is in the target demographic of these sets: a seven year old boy. The Rambling Brick wanted to know what we, and specifically the Target Demographic, made of the set and the app enabled story telling.Continue reading
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