Next year is a big year for new LEGO Collaborations: a few weeks ago they announced a multiyear partnership with NIKE, and today they have announced a new strategic partnership with Formula 1, just in time for the events’ 75th anniversary.

The new arrangement will see LEGO-based activities around the track. It will also give all 10 current teams representation in the LEGO Portfolio, with sets for all ages.

Earlier in the year, the LEGO Group announced a collection of motor racing-based sets for this year, and it sounds like the company will be in overdrive next year.

The Partnership will launch in 2025. F1 has seen a surge in younger fans in recent years, and next year, we will see fan zone activations at the Grand Prix and digital activities related to F1 across the LEGO Group’s digital platforms.

 A diverse portfolio of new LEGO products will recreate the Formula 1 teams in LEGO brick form for F1 fans and LEGO builders. These will include products from LEGO® DUPLO® for pre-school children and sets for kids of all ages, as well as teenagers and adult builders. 

 Activities to come in 2025 will include a focus on bringing fans closer to the worlds of innovation, technology and engineering through the fun of LEGO building, with interactive fan zone activities throughout the season for fans to experience, and products that celebrate the sport’s engineering and technical heritage. 

 Fans will get to dive deeper into the excitement of top speed racing, brick by brick, as they recreate exciting moments and icons from the race track, pit lane and garages in LEGO brick form: offering an opportunity to step into the driver’s seat and experience the complexities of elite motorsport in a whole new way.

Julia Goldin, Chief Product & Marketing Officer, the LEGO Group, said: “At the LEGO Group, we have a proud history of having recreated many F1 cars in LEGO brick form in the past, and we believe this new partnership, through LEGO play and building, will help bring the spectacle of this sport even closer to all fans. It will enable them to celebrate their passion of the sport in more immersive and exciting ways and will see the power of LEGO creativity and imagination further enhance the thrill of F1. We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track.”

Emily Prazer, Chief Commercial Officer of Formula 1, said: “The LEGO brick has ignited a spark of creativity and passion for building in millions of children and adults around the globe. Through this partnership, fans will be able to recreate and reimagine the world of Formula 1, brick by brick, delving deeper into the intricacies of the mechanics and technology behind the sport through play. We look forward to bringing the drama and excitement of Formula 1 to the LEGO Group’s passionate network of builders and giving our fans another means to enjoy the sport with their friends and family.”  

For the upcoming 75^th anniversary of the FIA Formula 1 World Championship, the LEGO Group will have presence at key races throughout the 2025 calendar, to bring play into the F1 Paddock like never before. 

Fans should look out for the full partnership, including products, experiences and content to roll out of the pits in time for the 2025 FIA Formula 1 World Championship. 

It almost feels to me that, just as 2024 was the year for SPACE, so too will 2025 be the year for F1 getting sets released across the portfolios: from DUPLO to a LEGO City PitSTOP to more speed champions and Technic models: both large and small. I can’t wait to see the types of activities that will be available within the paddock, to say nothing of the online offerings and sets.

For more details, go to LEGO.com/f1

What do you think of the sounds of this new partnership? Leave your thoughts in the comments below.

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Until Next Time,

Play Well!