The Virgin Australia Supercars Championship has partnered with international toy giant, LEGO Australia.
There will be LEGO® play zones at the Virgin Australia Supercars Championship races for the remainder of 2018, starting next week at the Watpac Townsville 400. Events will follow at Ipswich, Sundown and Newcastle later in the year.
The Play zones will feature activities and Challenges for Builders of all ages, featuring builds using the Speed Champions sets.
The Play Zones at Supercars events will allow fans to stretch their imagination and compete in fun and exciting challenges, featuring products from the LEGO Speed Champions sets.
This includes pit crew challenges where teams will build a LEGO car and run it down a race track, competitions on distance ramps and a creative play that will feature a Cityscape Build, where fans will be able to add to a LEGO cityscape piece-by-piece, throughout Supercars events.
Supercars Chief Executive Sean Seamer is thrilled to partner with one of the world’s most popular toy companies to bring to life a new experience for fans.
“LEGO is a family favourite in any household, and to have them on board to offer this new experience for Supercars fans will be great for our events,” Seamer said.
“This partnership is another strong step towards growing our already significant commitment to youth engagement at our world-class events.”
“We are excited to bring a fun new LEGO® play experience to families and Supercars fans across Australia. This new partnership and event platform will allow families to truly experience the joy of both seeing and building their favourite supercars with LEGO – or wherever their imagination takes them! Further driving fun and creativity among children and families alike.” said Angie Tutt, Senior Director, Head of Marketing – Australia & New Zealand.
The Bottle-O Racing’s Mark Winterbottom celebrated the announcement by testing the new range of LEGO Speed Champions with his two young sons and wife Renee.
“I’d be lying if I said we didn’t enjoy joining the boys for the test-drive”, Winterbottom said.
“Anyone with young children knows LEGO is one of the best ways to spend family-time and to have this Play Zone set up at events will be great for parents and the kids looking for some time out between races.”
The LEGO Play Zone will be a part of Supercars upcoming Watpac Townsville 400 from 6-8 July.
The other events fans can find the Play Zone at in 2018 will be the Coates Hire Ipswich SuperSprint from 20-22 July, the Sandown 500 from 14-16 September and the grand finale for 2018, the Coates Hire Newcastle 500 from 23-25 November.
For more information head to the event pages on supercars.com.
