A few weeks ago, the LEGO® White Noise playlist was released on Spotify and other music streaming/digital download platforms. After spending some time listening to the tracks, I found myself with a number of questions: Was this designed to play while building LEGO sets (where the ‘searching sounds’ might be reduced, due to presorting elements?) or as a way to drown out other sounds, to provide that white noise interference to allow your mind to focus on whatever activity you have at hand.

As a recording to listen to, I found the sounds nostalgic, but I did not find myself getting lost in the listening experience. My personal emotional response to the recording was limited: while the sounds are familiar, there is something about it that didn’t get me lost in the experience. BUT I don’t think that is the point of using this playlist. It perhaps serves a stronger role as a source of random frequencies, at relatively unpredictable rhythms – white noise is typically used to try and block out extraneous sounds, rather than elicit a true emotional reposnse.

I reached out to the AFOL Engagement team at the LEGO Group with some questions, and Primus Manokaran, the Creative Director for the Project, was kind enough to send through some answers: