Since the LEGO Group announced their acquisition of Bricklink, lots of questions have come up. From availability of recalled sets and elements for safety reasons, through to concerns about controlling the primary and secondary markets, and implications for sellers and buyers, questions continue to surface.
Chief Marketing Officer, Julia Goldin, has announced an ‘Ask Me Anything’ (AMA) over on the Bricklink forums, giving community members the chance to ask questions about the acquisition. You can find the link here. You will need to be logged into Bricklink to add to the AMA.
When I attended my first LEGO®️ Fan show as an adult, a little over 10 years ago, I discovered two things: One was that it was OK to be both an adult, and a fan of LEGO. The other was that I could find almost any set or element from the past or present at a online marketplace called Bricklink.
Bricklink has been one of the resources that has enabled hundreds of thousands of LEGO fans to realise their creative vision, through providing access to the widest palette of parts. And for some, it has also allowed people to recoup some of the costs incurred with purchasing sets for specific elements, by selling on leftover elements. And then there are the ongoing ways that Bricklink has set out to value add for AFOLS: MOC Shop, Stud.io and the AFOL Designer Program. Bricklink has managed to fill many of the gaps left behind by LEGO, through vintage sets, obsolete parts and por ongoing support for LDD software.
In recent years, LEGO have also become more engaged with Bricklink, with the AFOL Designer Program recently delivering some amazing sets, designed by members of the AFOL community.
And then today, we hear the most incredible news coming out of Billund…