
Today, the LEGO Group and Nike, Inc. announced a new multiyear partnership aiming to elevate the power of creative play and sport. Kicking off next year, we can probably to see a series of co-branded products combining the imaginative power of LEGO and the ‘Just Do It’ Spirit of the Nike brand
At this point, the exact results of the collaboration remain to be seen: Will we see some new LEGO shoes now that the Adidas partnership has kicked in? Will there be Nike sports-branded sets reminiscent of those from the early 00s? Will it be LEGO co-branded clothing with a LEGO GOAT on the front? (Greatest Of All Time)? Or will it be more like the last time NIKE collaborated with the LEGO Group back in 2002-2003? More on that later…
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