Celebrating 20 Years of LEGO® Star Wars: Advertising Archive

In which it becomes apparent that the LEGO group are celebrating the 20th Anniversary of LEGO Star Wars. With some of their Archive material, as well as some of my own, from a simlar era, we look at the Early Days of the Star Wars print ads.

LET ME TELL YOU A STORY. Forty two years ago – a Long, Long time ago, in a galaxy not so far away… Star Wars was released on an unsuspecting world. Fan based consumerism would never be the same again.

A LEGO X-wing fighter, circa 1982. It contains a Kenner Luke Skywalker Action Figure, as well as a brick built R2-D2

Star Wars consumed 9 year old me. I read the novel, again, and finally saw the film at the cinema for my ninth birthday. The Belgrave Cameo Cinea, in March 1978 for those playing at home. Drawings, LEGO models and action figures. I couldn’t get enough. I had a ‘making of’ magazine – covering movie history, the special effects, and some of the concept artwork by Ralph McQuarrie, and more still by the Brothers Hildebrandt. Eventually my brother and I managed to combine LEGO with our actions figures. Fast forward to the future…

Continue reading

The Road to Sydney Brick Show [Disney minifigures preview and tease]

My life has been a little preoccupied with preparing to exhibit at the Sydney Brick Show this weekend. I have been getting ready to post my review of Series 2 of the Disney Minifigures. But here is a sneak peek…

I thought, like other series that it would be a quick snapshot and go. Then I noticed something really interesting, that I had never seen with Collectable Minifigures in the past (Please note: “really interesting to me” may have limited widespread appeal. But it has significant implications going forward). This means I need to have a second look before I publish my findings.

Anyway… Sydney.

After arriving at Sydney Airport, I caught the train to central, and changed for the eastern suburbs line. Bondi Junction was the last stop. It took about 40 minutes from landing at Sydney airport, to get to this stop. After finding the Oxford St exit, it was a short walk (10 minutes) to the Westfield shopping centre, and the Certified LEGO Shop within.

Continue reading

6000 Ideas: The Adventure Continues.

In which we continue the story of the 6000 Ideas Book, take in ‘the weird space bit’ and the ‘not nearly weird enough castle bit.’ As our protagonists head off into the sunset, we ask the question ‘Where are they now?’ And set the parameters for our quest…

Continue reading

LEGO rolling back to Classic Instructions[Nostalgia+]

The Rambling Brick was excited to see a copy of the new “Classic Instructions”, being rolled out in forthcoming Minecraft sets.

There has been a bit of talk today about the new Nostalgia+ Business Unit at the LEGO group, and I have just received notice of their boldest initiative yet: a return to the classic format of LEGO instructions.

Earlier today I had the pleasure of talking to Atilla Jogtuyu, from the new Nostalgia+ workgroup. This group is seeking to enhance the quality of nostalgic experiences

Atilla Jogtuyu proceeded to tell me about the me about the development of the final pillar of Nostalgia+, the new instruction format…

Continue reading

Steamboat Willie Resilience Build; Nostalgia+ Program announced

Today, we see the latest Ideas set 21317 Steamboat Willie hit the shelves. The LEGO® Ideas team have done a great job in preparing this set for release in just under six weeks since the set was announced to be entering the development phase – a new record for the crowd sourced platform. It turns out, however, that they have been hiding something from us…

Introducing the New Nostalgia+ Resilience Builds.

21317R: Steamboat Willie Resilience Build: designed to help developing builders to be satisfied with what they have achieved, and then pull the model apart and try something new – further fostering resilience through play.
Continue reading

Ricky Raccoon reduced to his Elements: Feeling Fragmented in Fabuland

In which Ricky raccoon goes to pieces, and we realise that these figures are a little more flexible than initially suspected…

Meet Ricky Raccoon. Like all Fabuland figures, Ricky has a few years behind him. He first appeared in 324 Ricky Raccoon and his Scooter way back in 1979 – forty years ago. The world population of Fabuland figures is not increasing (unless there is a super secret birthday treat coming our way).

Continue reading