The LEGO Group’s Deep Fandom Team is calling on the wider LEGO® community provide some opinions about the role LEGO Plays in you life, and how you engage with the company and the bricks!

“At the LEGO Group, the best part of what we do is the community that builds alongside us. 
We’re exploring new ways to really listen to you, and your feedback is a vital piece of the puzzle. We want to hear about your individual LEGO journey; what inspires you, what you enjoy, and where you think the hobby could grow. While we’d love for you to share this survey with your friends and fellow fans, please make sure your own answers reflect your personal views and habits. We’re here to listen to you.”

The popularity of the LEGO Hobby feels like it is at an all-time high, fueled in part by the popularity of LEGO Masters, and also the result of people seeking out a new hobby during the pandemic. Adults are returning to play with their bricks as their children discover the joy of creativity, others never stopped. Some are coming to the hobby for the first time, drawn in by tie-ins to their favorite films, sports or video games, or even with the arrival of the Botanical sets.

Whether you are delighted with the direction the hobby is going, or frustrated by moves that the company has made, there is a chance to express your opinion here.

The survey is completely anonymous, and will be open until April 30th 2026. It takes around 10 minutes to complete. You can find it here….https://forms.office.com/Pages/ResponsePage.aspx?id=FTUGHa1slUGUhupl30Vvqs2Wvh-cVf9As0yG8OZoWRJUREY2SjRBODkyR1pTUjJOUUg1R1g2SDdGWS4u

Until Next time,

Play Well.