Happy 10th Birthday Rambling Brick!

Celebratory image for the Rambling Brick's 10th birthday featuring four LEGO minifigures and a birthday cake with candles, alongside '10' made of colourful LEGO bricks.

Hi Folks, just a quick post to acknowledge that this weekend, we celebrated the 10th anniversary of our first post. What started as a whim one Saturday afternoon blew out over the following 10 years to over 1300 posts on WordPress (including this one), more than 2080 posts on Instagram, and an indeterminable number of posts on other platforms, which I just haven’t got my head around.

This journey would not have been possible without the support of our regular team members – Ann, the Knoller-In-Chief who lays out the elements in our reviews for your enjoyment and Branko, who joined me a couple of years ago when the number of sets coming by to review was outnumbering the number of hours in the day. I also need to thank my children – Harry, who writes up our game reviews, and Tash, who has accompanied me to LEGO events, ensuring that I remember to hydrate and occasionally eat. She is also responsible for the update to Bailey Fullarton’s original logo for the site. I would also like to thank all of you who have followed me, whether in recent times, or for the full decade. What’s your favorite memory from our content?

Read more: Happy 10th Birthday Rambling Brick!

What’s Changed with LEGO sets?

Over these past 10 years, we have seen the LEGO Company moving from its focus from children’s toys, to marketing toys and sets to just about everyone. You used to be able to count the number of ‘adult-focussed’ sets released each year on one hand. Now I struggle to keep up each month.

We have seen an explosion of third party IP from Star Wars, Disney and Super Heroes to include franschises from Film, Football and Video games.

When I started writing, Space and Castle had all but vanished and NEXO Knights was just beginning. Nexo Knights has gone, but Castle and Space sets still come our way from various directions.

We have seen different technologies put forward: Mindstorms; Spike Prime, Powered Up; Super Mario, Vidiyo, and Hidden Side. Some of these have been embraced by consumers. Others have fallen by the wayside.

Creator 3in1 has embraced detailed creature builds, with studs becoming an almost optional extra.

Why am I still here?

Three LEGO minifigures in various outfits, standing in front of colourful number '100' against a green background. The characters include a knight, a construction worker with a shovel, and a space explorer.
Over the years, we have thought about the LEGO Group’s Past, Present, and Future.

My love of LEGO comes from trying to understand what makes it all work, and how it has come to go this way. Over the years, we have taken a few deep dives, particularly with the storytelling themes in years gone past. Occasionally looking at other statistics within the World of LEGO Bricks. My writing style has evolved, for better or worse, but this does represent nearly 20% or my total life span.

Over the years I have had the joy of joining the LEGO Ambassador Network, meeting fan communities and Fan Media from around the world, and traveling to events around the globe. I am fortunate to have been given the opportunity to meet designers, historians and leaders within the company. I am grateful for the friendships I have formed around the world as the result of my love of the brick: building with LEGO takes on a whole new meaning.

Extra Pieces – the podcast we have made with Jay’s Brick Blog should be back this year. A lot has been going on making it tough to record new content recently. Look for it on your favorite podcast platform. [ special shout out to Jay for his support over the years.]

Finally, I still love LEGO toys, Old and new. I am looking forward to the future, and can’t wait to see how the forthcoming SmartPlay rolls out.

This will be a year of celebration. Over the course of this year, I hope to bring a couple of building challenges along: we missed out for a couple of years there. I also intend to finish up a couple of series that I began a while ago. I would love to know the types of post that you have enjoyed reading here, and what you would like to see more of.

Why don’t you leave your favorite Rambling Brick memories in the comments below,

In the mean time, if you are new, follow the Rambling Brick by signing up to our mailing list, or following us on Facebook or Instagram. YouTube and TikTok get occasional content, but rarely anything exclusive. Finally, thanks for reading this far, and for your support. And thanks to Ann, Branko and my kids for their support and encouragement.

And until next time,

Play Well.

Four LEGO figures celebrating a birthday with a cake and candles, alongside the number 10 in colourful blocks against a green background.

4 thoughts on “Happy 10th Birthday Rambling Brick!

  1. Brilliant, just bloody brilliant. I thoroughly enjoy your posts and reviews, they are always informative, factual and even though no one should ever bite the hand that feeds it, you always give an honest appraisal and that alone is worth a read. May there be many more years of fun ahead of you.

  2. I continue to love your deep dives that connect various parts of the LEGO universe. Your willingness to present a deeper story to the little bricks we see before us.
    On a personal note, I feel there is quite some overlap in our history with LEGO and it feels great to connect with a kindred spirit.

    Love your work, keep it up!

  3. Happy Birthday ! It was a pleasure to meet you at the Fan Media Days in 2024 – hope to see you again and keep up the good work !

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