Last August, Nike and LEGO announced an upcoming multiyear collaboration. And then we heard nothing. Until today. Today, we have received out first glimpses of the results of the collaboration, with both LEGO and NIKE releasing collaborative products over the next few months.
Over the northern summer, we shall start to see footwear, apparel and LEGO Sets bearing both brands come to the market. There will be a couple of events occurring – a basketball themed experience at LEGOLand California and a LEGO-Football activation in London.
But first, we will see the release of the 43008 LEGO Nike DUNK set in July 2025 (preorders opening in some places now…) Read on for further details.
LEGO® Nike Dunk set (43008)
The first LEGO product goes on sale on July 1, with the LEGO® Nike Dunk set. This 1180-piece set, for LEGO fans aged 10 and up, features a Nike Dunk, rotatable brick basketball toy and iconic “Dunk” slogan that sports fans can build, rebuild and display. Hidden within the Nike Dunk model are stash compartments to safely store championship rings or other essentials, as well as extra laces for custom color swap-outs. Inspired by the iconic sneaker, first born and worn over 40 years ago, this set is a celebration of sneaker culture and LEGO creativity that blends the worlds of building and basketball. The set also comes with a unique basketball minifigure – B’Ball Head.
- Age: 10+RRP: € 99.99 / $ 99.99 / £ 89.99
- Dimensions: 9.5 in. (25 cm) high and 15 in. (38 cm) wide
- Pieces: 1180
- Available: July 1st. Additional LEGO sets will go on sale in September, with more information to be released this summer.
Nike Air Max Dn x LEGO® Collection
I’m not really known for my love of sneakers – I buy one pair every 5-6 years (my current ones are only 3 years old…) but I am sure they will appeal to someone out there!
The first Nike products will go on sale starting on August 1 beginning with the Nike Air Max Dn x LEGO® Collection as well as a line of apparel and accessories, followed on September 1 by the Nike Dunk Low x LEGO® Collection and more, all celebrating the lifestyle of sport and play. The design of these products was inspired by the unique LEGO design aesthetic, from the iconic stud to the stylized LEGO Minifigure, combined with the power of sport culture and DNA that Nike brings.
Additional Nike footwear and apparel will be unveiled through the fall. More information will be released at a later date.
Events:
Over the coming months Nike and the LEGO Group will bring play and fun to communities with unforgettable, experiential activations. From 7-11 June 2025, the Nike and LEGO Play Arena will be open to the public at LEGOLAND® California Resort. At this basketball-themed experience children and families can design their own LEGO Minifigure athlete trading card, showcase their creative spirit by building their very own mini basketball jersey and test their skills by shooting for the ultimate 3-pointer. Access to the Play Arena is included with general admission at LEGOLAND California Resort.
Against the backdrop of summer football in Europe, from July 19-July 27, fans are invited to take part in a creative world of play at Nike’s and the LEGO Group’s football activation in London. Families will be able to see and participate in programming geared toward kids that center on and celebrate football, with energy days in partnership with nonprofit organizations that will focus on building girls’ confidence.
In Greater China, Nike will amplify the energy of the partnership across Shanghai, Beijing, and other key cities with a number of co-branded community events and in-store displays and activations at the Shanghai House of Innovation. In the fall, Nike will unveil a multi-functional playground made of recycled shoes in Shanghai. Igniting active play in kids, the court is part of a commitment Nike made to build 100 Nike Grind courts across Greater China, with 42 already built as of this year, creating tangible social impact while helping ensure the future of the planet and sport. More information on this event will be released at a later date.
The partnership brings together the “Just Do It” spirit of Nike with the imaginative power of LEGO® bricks to invite all kids into sport and play. Over the upcoming months kids can enjoy the opportunity to engage in immersive experiences across different cities around the world, as well as a full collection of products, including LEGO sets and Nike footwear, apparel and accessories.
The LEGO Nike Dunk set is available for pre-order from May 29th at LEGO.com/Nike, and available for all via LEGO.com/Nike and LEGO Stores from July 1st, priced at €99.99 / $99.99 / £89.99. Products will also be available via Nike channels, including in select Nike stores across the globe and via Nike.com.
The Nike Dunk Low x LEGO Collection and Nike Air Max Dn x LEGO® Collection will be available across Nike channels, including Nike.com and select retail partners.
As I said before, I am not really the type to engage with sports or sneakers. But I think this initial set will bring joy to some, and bemusement to others. It probably depends on whether or not Nike Dunk’s are your thing. Personally, this will probably run like the LEGO F1 collaborations this year: I acknowledge its there.
My F1-loving friends came up to me and said “I need all those Speed Champion sets.”
I have already had a couple of sneaker loving work colleagues show me leaked images of a LEGO Branded NIKE sneaker this week.
Is this for you? Let me know in the comments below.
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Until Next Time,
Play Well!