43008

When LEGO isn’t a toy at all: 43008 Nike Dunk x LEGO® [Set Review]

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A review banner for the 43008 Nike Dunk x LEGO set, featuring a sneaker, a basketball, and a colorful 'DUNK' display built from LEGO bricks.

Several questions popped into my head when I saw this set announced, so when LEGO generously offered to send one over for review I considered it a great opportunity to explore some of these questions, such as “What?” “Why?” and “How?”

This set has left me confused. I cannot recall having been confused by a LEGO set before, so that is worth something. I am confused because it seems this set does not know what it wants to be. Initially the set feels like the designers wanted to create something that very strongly feels like “LEGO” in a basic way, but then suddenly you get hit with a curve(d)ball that does the exact opposite!

A LEGO set featuring a blue sneaker, a basketball, and a stand with the word 'DUNK' in bright colors, accompanied by a minifigure.

“43008 Nike Dunk x LEGO® Set“ is the first LEGO set released as part of LEGO and Nike’s partnership. This set was never intended to be a play-set, but rather an expression of fandom for Nike or sneakers or both. It contains 1180 parts and is available from the 1st of July for AU$149.99/£89.99/$99.99/€99.99.

This set consists of four parts; a sneaker, a minifigure, a basketball and a stand with the brick-built word ‘DUNK’. All these parts feel a little disconnected from each other, as if they do not belong together. Let the confusion commence!

Please join me while I explain my confusion about this set, while simultaneously exploring the change of LEGO as a toy company to… well… what it is now.

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First LEGO x NIKE products revealed

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Last August, Nike and LEGO announced an upcoming multiyear collaboration. And then we heard nothing. Until today. Today, we have received out first glimpses of the results of the collaboration, with both LEGO and NIKE releasing collaborative products over the next few months.

Over the northern summer, we shall start to see footwear, apparel and LEGO Sets bearing both brands come to the market. There will be a couple of events occurring – a basketball themed experience at LEGOLand California and a LEGO-Football activation in London.

But first, we will see the release of the 43008 LEGO Nike DUNK set in July 2025 (preorders opening in some places now…) Read on for further details.

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