Following on from last week’s announcement of the LEGO® VIP Program being rebranded as LEGO Insiders, the team are excited to announce the LEGO Insiders Treasure Hunt, giving you the chance to win 1000000VIP/Insiders points over the next six weeks. There will also be millions of digital downloads available for those taking part.
NOTE: the Sweepstakes are only open to Insiders Members resident in: Australia, Canada, Denmark (not Greenland and the Faeroe Islands), Metropolitan France (not French Overseas Departments or Territories, or Monaco), Germany (not Heligoland), New Zealand, South Korea, United Kingdom (excluding channel islands and the Isle of Man) and the United States.
21st August 2023: In celebration of the launch of membership programme LEGO Insiders, today the LEGO Group has unveiled the LEGO Insiders Treasure Hunt – where fans can win millions of prizes. Using augmented reality, the LEGO Insiders Treasure Hunt allows users to scan LEGO bricks either at home or in LEGO stores to try and find a golden LEGO brick and reveal a prize. What’s more, there is no limit on how many times a day you can hunt for bricks, making play more rewarding than ever. Over the next six weeks, there will also be the opportunity for six people in each participating country to become a LEGO millionaire, winning [£7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000] worth of points to spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles and more.
For those who don’t win the jackpot, there are thousands more prizes to be won including digital comic book makers, unlocks in LEGO games and digital downloads of iconic images from our history. LEGO Insiders is a loyalty programme for LEGO fans, where play is rewarding and everyone is welcome. Replacing the previous LEGO VIP membership programme, LEGO Insiders now includes more ways to celebrate being a LEGO fan including, earning points when you purchase sets from LEGO Stores and LEGO.com, plus earning more points when you register your collection. There are also fun activities for the whole family and the opportunity to be the first to hear about great offers and new products, plus join a community with other LEGO fans through LEGO Ideas.
Both new and existing fans alike can take part in the hunt by visiting www.LEGO.com/Treasure-Hunt from today until 2nd October 2023. Don’t have a LEGO brick nearby? Why not visit the nearest LEGO Store and scan there, or pop round to a friend’s house and play together. Prize winners will be notified immediately, receiving a unique code to redeem their prize on the new LEGO Insiders website.
From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there’s something for everyone and a world of play inside. To find out more about the competition, see the full terms and conditions and find out more about becoming a LEGO Insider visit www.LEGO.com/Treasure-Hunt.
The LEGO Group are certainly going all out to get us engaged in the new Insiders Program, and I have to admit, the prospect of 1,000,0000 points (which translates to £7,000 / US$9000 / €8,200 / CAD$12,000 / AUD$13,250 / NZD$14,500 / DKK 60,500 / KRW 11475000 worth of LEGO sets, if converted to vouchers for purchase at LEGO.com). That said…how many digital downloadable colouring sheets do you need? To ensure all LEGO fans are in with a fair chance of becoming a LEGO Insiders millionaire, an entry cannot be counted more than once. There is a maximum of 1 entry into the prize draw permitted per person per weekly promotion period. There will be 54 winners in total across the promotion period, with one announced per week in each participating country.
The Sweepstakes open this week, and will run until the 2nd of October.
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Until Next Time,
Play Well!