Following on from last week’s announcement of the LEGO® VIP Program being rebranded as LEGO Insiders, the team are excited to announce the LEGO Insiders Treasure Hunt, giving you the chance to win 1000000VIP/Insiders points over the next six weeks. There will also be millions of digital downloads available for those taking part.
NOTE: the Sweepstakes are only open to Insiders Members resident in: Australia, Canada, Denmark (not Greenland and the Faeroe Islands), Metropolitan France (not French Overseas Departments or Territories, or Monaco), Germany (not Heligoland), New Zealand, South Korea, United Kingdom (excluding channel islands and the Isle of Man) and the United States.
The LEGO Group have just revealed their plan to rebrand the VIP program as LEGO® Insiders: what does this mean? I love an 11pm (local time ) announcement, without notice, but it doesn’t really leave a lot of time for analysis.
14th August 2023:Today, the LEGO Group announce LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community. LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:
**This article was posted on April 1 2021. Unfortunately it isn’t true. It’s a Joke. Just as well: the VIP system struggles under load enough as it is…**
Tomorrow is the second of April, known to some as 4×2 Day, and to celebrate the Global Day of LEGO® Play, an exciting addition is coming to the LEGO.com VIP Centre tomorrow:
If you have been keeping your eye on the world of AFOL collectables for any period of time, you will be aware of the ‘Grangemouth’ Marbled 2×4 bricks. Produced by the Borg-Warner factory in Grangemouth, Scotland in the late 70’s these brightly mixed coloured 2×4’s have been part of a global trading network between AFOLs.
A selection of Marbled Grangemouth Bricks from the late 1970’s. Images – Elspeth Demontes, used with permission.
The factory was involved in producing plastic for inclusion in LEGO Bricks, and the company had been loaned a number of molds over the years. The multicoloured bricks were created by a couple of well meaning factory workers under the cover of darkness for local children, probably after the completion of the testing program. The bricks were, however, discovered by representatives of the LEGO Group, and the molds being subsequently retrieved by the Danish Toy Maker with extreme predjudice.
The bricks eventually made their way into the wild, and have been traded by fans over the years, who have wowed audiences on Flickr and Instagram with their vibrant marbled brilliance.
