Announcing the LEGO Insiders Treasure Hunt: Scan YOUR existing BRICKS for the chance to win

Following on from last week’s announcement of the LEGO® VIP Program being rebranded as LEGO Insiders, the team are excited to announce the LEGO Insiders Treasure Hunt, giving you the chance to win 1000000VIP/Insiders points over the next six weeks. There will also be millions of digital downloads available for those taking part.

NOTE: the Sweepstakes are only open to Insiders Members resident in: Australia, Canada, Denmark (not Greenland and the Faeroe Islands), Metropolitan France (not French Overseas Departments or Territories, or Monaco), Germany (not Heligoland), New Zealand, South Korea, United Kingdom (excluding channel islands and the Isle of Man) and the United States.

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Vale LEGO® VIP: VIP Program set to be Rebranded as ‘LEGO Insiders’ from August 21, 2023.

The LEGO Group have just revealed their plan to rebrand the VIP program as LEGO® Insiders: what does this mean? I love an 11pm (local time ) announcement, without notice, but it doesn’t really leave a lot of time for analysis.

14th August 2023: Today, the LEGO Group announce LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place.  Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community. LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:

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