And it will be the largest LEGO Branded store in the World!
In a country renowned for its landmarks of ‘Big Things’: From the Iconic Big Banana and the Big Pinapple, Big Prawn through to the lesser known Big Rocking Horse and Big PotatoThe big Banana, Australia is set to be the home of the Worlds Largest LEGO Branded Store, opening In Coming Months, in prime position at the Sydney Arcade, overlooking the Pitt St Mall in Sydney’s CBD.
Spread across 2 floors, and covering 900 square meters of retail space, the store will be bringing some new experiences to the the Australian LEGO Retail scene, including the Minifigure Factory, where you can have a minifigure printed with torsos and stickers that are unique to the store.
While travelling earlier this year, I visited the stores in Dubai and Milan, where the Minifigure Factory allowed me to get pick up some truly unique souvenirs of my visit to those cities. After printing the Torso’s you add head, headwear/wig, legs and an accessory, similar to those found in the Build-a-Mini station.
The store will feature models designed and built by Ryan ‘Brickman’ McNaught and his team, along with a new Story Telling Table: LEGO fans can go behind-the-scenes of the LEGO design process with a new storytelling table including interactive areas that allow access ‘behind-the- scenes’ through interviews and videos displayed on screens.
The store will also feature the stalwarts of LEGO Branded Stores:
- Pick and Build Wall: an enormous signature brick experience where visitors select the exact LEGO brick elements required to create personalised builds;
- Hands-on play opportunities: including a LEGO play wall and free LEGO build challenges and in-store events every month;
- Brick Specialists: whether visitors are picking out a gift, looking for the latest set or bringing a LEGO fan in for a special treat, Brick Specialists can help find the perfect LEGO set.
Troy Taylor, Vice President and General Manager, LEGO Australia and New Zealand, comments: “We’re really looking forward to opening the LEGO Sydney CBD store as the world’s biggest LEGO store.
“Supporting the LEGO Group’s mission to inspire and develop builders of tomorrow, the immersive new store will feature creative play experiences, with playful nods to Australian culture, that are sure to create lasting memories for every Aussie or visitor from around the world.”
Richard Facioni, Executive Chairman, Alquemie Group, said the new store would capitalise on the enduring appeal of the LEGO brand and bring a world-class retail concept to Australia.“We’re incredibly excited to unveil our flagship store and the world’s largest LEGO store, in partnership with the LEGO Group ANZ, right in the heart of Sydney.
“This globally unique store will offer an immersive LEGO experience for local and international brick fans, with a number of features new to this market. It will have something for LEGO fans of all ages and will definitely put Sydney on the LEGO world map!”
Certainly, I am excited to see what the minifigure factory will bring, as far as local designs and colour is concerned. At the end of the post, you will find are a couple of videos from when I visited the Dubai and Milan stores, with their Minifigure Factories in June, 2023 – they will demonstrate the process and the type of designs available. I hope to see a ‘Danger Kangaroos ahead’ sign, as well as a Meat Pie with Tomato sauce!
LEGO Australia is a sponsor of the Matildas, the Australian Women’s Soccer/Football Team… How cool would it be to be able to print a personalised Minfigure jersey, as a sign of ongoing support? I
What designs would you like to see available for torsos in the Minifigure Factory? Why don’t you leave your ideas below.
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Play Well!
Can’t wait. The minifigure factories we’ve used overseas are a blast and the custom figs/designs from each one are very cool.