Over the weekend, LEGO started to tease …something on its social channels. Just what it was is hard to determine. it was certainly vague. A 2×2 brick with brightlycoloured studs, flikering. Could it be long rumored light sets? Could it be the Starlight Mall from Stranger things (the flickering outline prompted some to think this might be the case.)
Was it confirmation that the LEGO Group had in fact sponsored the 2021 Danish Entry in Eurovision?
Fyr Og Flamme certainly rocked many of those colours during the performance of their song- ‘Øve Os På Hinanden‘ in the second semi final last weekend. I’m sure it was a preview for the next LEGO Neon Space theme…
But it turns out it was unlikely to be this either. You can see the full Eurovision video clip here.
In fact, it has now been revealed to be a Fan Event, hosted by the LEGO Group on June 26 2021, aimed at families and especially kids.
Get ready for LEGO® CON 2021 – the ultimate online experience for LEGO fans everywhere!
Families can discover all the latest LEGO® news and connect with other fans globally during this inaugural LEGO CON event
Today the LEGO Group announces its inaugural LEGO® CON and invites fans of all ages to join the fun! This two-hour action-packed LIVE event will let kids and families discover the coolest new things going on in the LEGO world together with a community of others who share their passion for the brick and creativity.
During the live show, attendees can be the first to see brand new models and epic challenges, watch live building challenges with special guests, and even become a part of LEGO House history, leaving their personal mark inside the Home of the Brick! The livestream kicks-off with a pre-show of AFOL (Adult Fans of LEGO) inspiration before moving to the jam-packed run of show where attendees can also immerse themselves in live virtual activities and conversations with other fans from around the globe as they experience:
VIP behind the scenes access
Inspiring builds, and live building that demonstrate the endless possibilities of the brick
Our official reveal of new products
Exclusive opportunities to engage with LEGO designers and other presenters during the show
The inaugural LEGO CON will be hosted and livestreamed directly from LEGO House in Billund, Denmark on June 26th, 2021 at 18-20PM CEST (17-19PM BST // 9AM PST).
Many beloved product lines, including LEGO City, LEGO DOTS, LEGO Friends, LEGO Harry Potter™, LEGO Ideas, LEGO Minecraft®, LEGO Ninjago®, LEGO Star Wars™ , LEGO® Super Mario™, LEGO Technic™ and LEGO VIDIYO™ will be represented. Fans can also see inside LEGO House and get a peek at LEGO Masters from around the world. There are sure to be plenty of thrills and jaw-dropping surprises that fans won’t want to miss!
Interested in attending? Everyone is invited to join the fun and take part in the first-ever LEGO CON. To tune in live to this free event, visit LEGO.com/legocon. If you can’t make it on the 26th, don’t worry! The whole show is being recorded and can be accessed afterwards also through LEGO.com/legocon.
Many of the sets in these themes have yet to be officially revealed, so I am sure that many people will find it exciting to see many of the new sets for second half year.
The event is well timed to screen in the US and Europe at a civilised hour, but will be closer to 2am in Eastern Australia. Fortunately, the stream will be available to view after the event.
With only 2 hours to cover a huge amount of material, it is sure to be a fast paced show, with something for everyone.
This doesn’t look like the sort of event that is aimed primarily at AFOLs, so while some content will be of interest, dont be disappointed if it is aimed at a …younger demographic.
Does this sound like an event you are interested in? Will let pass you by? Or Drop in for the replay?
Why not leave your comments below, and until next time…