Hasbro

Join LEGO Ideas and Wizards of the Coast in Celebrating 50 years of Dungeons and Dragons

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At the recent RLFM days, we were briefed on some up and coming things by the LEGO® Ideas team. They were all treated with cheers, and we can talk about the first of these tonight.

Over the last few years, LEGO Ideas have run contests based on certain prompts – Music to our ears resulted in the LEGO IDEAS Fender Stratocaster. Various Holiday and Travel contests brought us last years’ Sailing ship, and the current Ray the Castaway GWP sets, and more. I’ll hand over to the new Design Manager on LEGO Ideas, Jordan Scott:

“We will we will be briefing the first ever IP on LEGO Ideas. We are looking for Fantastic builds that celebrate 50 years of Dungeons and Dragons.Ignite Imagination, showcase your favorite elements,be they monsters, creatures, places characters, How would you celebrate 50 years of Dungeons and Dragons?

“… As a player and Game Master myself, I am also (like the cheering fan media), incredibly emotional. We expect to see a flood of beautiful creations and crazy creatures and monsters and things that will then be filtered, like we did with foosball table and the music brief, and then be turned into a real product.”

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Roll Out: It’s LEGO® Optimus Prime Time!

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Think about leading toy companies in the world, and several names came to mind: Of course there is the LEGO Group, then Mattel, Hasbro and after this, we are moving away from established licenced brands, and moving on to less significant players in the game.

When rumors of Optimus Prime surfaced back in January 2022, people were quick to shut it down, with a combination of ‘I really want this!’ and ‘But it’s a Hasbro Brand…they will never collaborate with the LEGO Group.’ 

Transformers sprang to prominence back in the 1980’s as a Saturday Morning Cartoon determined to sell toys: and what toys – everyday vehicles would transform into giant robots – as the Autobots took on the Decepticons in new adventures every week. And it is the first generation version of Optimus Prime – Leader of the Autobots – that is being announced today, for release in June 2022 – Set 10302 has 1508 elements, and will be priced at $AUD 259.99 or 169,99 USD/EUR. It will be a LEGO Branded exclusive initially, with a wider distribution later in the year – probably in time for Fathers’ Day in Australia!

Read on for more images, and the official press release.

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