We continue our look at the September Nike releases today with a look at 43010 Nike Slam Dunk. When I first saw pictures of this set, I felt it was setting out to imitate the posters of the 80s and 90s, with creative photography photography capturing the action from around the court, the crowd looking on, with the Nike Sports Star front and centre. Does it succeed in this? Lets take a closer look.
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Several questions popped into my head when I saw this set announced, so when LEGO generously offered to send one over for review I considered it a great opportunity to explore some of these questions, such as “What?” “Why?” and “How?”
This set has left me confused. I cannot recall having been confused by a LEGO set before, so that is worth something. I am confused because it seems this set does not know what it wants to be. Initially the set feels like the designers wanted to create something that very strongly feels like “LEGO” in a basic way, but then suddenly you get hit with a curve(d)ball that does the exact opposite!
“43008 Nike Dunk x LEGO® Set“ is the first LEGO set released as part of LEGO and Nike’s partnership. This set was never intended to be a play-set, but rather an expression of fandom for Nike or sneakers or both. It contains 1180 parts and is available from the 1st of July for AU$149.99/£89.99/$99.99/€99.99.
This set consists of four parts; a sneaker, a minifigure, a basketball and a stand with the brick-built word ‘DUNK’. All these parts feel a little disconnected from each other, as if they do not belong together. Let the confusion commence!
Please join me while I explain my confusion about this set, while simultaneously exploring the change of LEGO as a toy company to… well… what it is now.
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