Exciting news for Pokémon trainers everywhere: Today, the LEGO Group and The Pokémon Company International announced a new multi-year partnership that will bring LEGO® Pokémon™ to fans for the first time from 2026.
Pokémon first debuted as a videogame in 1996 before being developed further as an animated series and trading card game. This partnership seems set to launch in time for the 30th anniversary year. While the world might not quite return to the lofty heights of the Pokémania of the early 2000s, the property now has a transgeneration fanbase – something to be enjoyed by adults and children alike, with many of the same nostalgic feels that come along when your childhood favourites obtain new lease of life in your adult years.
While I might not have grown up with Pokémon, my children did, and my son will note when a new game appears (although the card game has passed them by.) Indeed, the major sideline for some of my Vintage minifigure vendors at the local Flea Market are Pokémon cards.
A competing brick brand has produced Pokémon building sets>cough< Mega from 2017. With the Mattel Brick Store set to launch later in the year, I guess we know which property will not be part of their ongoing lineup…
Words from the press pack follow:
Since the debut of the Pokémon franchise, fans have dreamed of becoming Pokémon Trainers, and now they can take that experience even further… one brick at a time. This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in LEGO brick form.
Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, said: “We are thrilled to be working with a brand that has such a deep and passionate fanbase as Pokémon, partnering to give our joint audiences what they have been asking us for. We strongly believe that through the endless possibilities of LEGO play and the exciting adventures the world of Pokémon brings, this partnership will create a range of new possibilities for Trainers and builders alike.”
Gaku Susai, Chief Product and Experience Officer at The Pokémon Company International added: “The LEGO Group and Pokémon have strong shared values of imagination, creativity and fun, making this the perfect partnership to deliver unique, meaningful and engaging ways for Trainers to experience the Pokémon brand. Working with the best-in-class team at the LEGO Group and seeing their dedication and passion for the project has culminated in an innovative and groundbreaking collaboration that will surprise and delight fans. We cannot wait to see both LEGO fans and the Pokémon community’s reactions in 2026.”
The LEGO Group and The Pokémon Company International both have a long history of pushing the boundaries of social play, which is at the core of this partnership. For the first time, the LEGO Group will be bringing the most loved Pokémon to life in a brand-new way, with play experiences that will delight new and existing fans alike.
Fans should keep their binoculars peeled and their Pokédex ready to experience the world of LEGO Pokémon, coming their way in 2026. For more information as it is revealed: www.lego.com/pokemon
While absolutely no details beyond that flash in Pikachu’s tail are available at this stage, we can only speculate at this stage as to just which Pokémon LEGO will bring to life in Brick form from next year. I can only imagine that we can expect to see playsets aimed at young kids through to large display models for older builders. Minifigure scaled models? A full range of Brickheadz? Will we see a Pokeball that can capture and release a small brick built Pokémon?
Will this be the theme that brings a generation out of there dark ages, just like LEGO Star WArs started to over 25 years ago?
Time will tell.
In the meantime, I’d love to know what you are looking forward to with this collaboration: share your rampant speculation below!
If you have enjoyed this post, please feel free to share it with your friends, families and communities. You can also keep up to date with us by following The Rambling Brick on our socials: Facebook, Threads, Bluesky, Tumblr (or just sign up for our mailing list) and find some extra content on Instagram and TikTok.
We really value your feedback: please let us know what you think about the sets we review, and the articles we post. And if you wish to support the Rambling Brick, consider clicking on our affiliate links before going shopping at LEGO.com. The Rambling Brick receives a small commission, and it costs you nothing extra.
Until Next Time,
Play Well!