Since the 1980’s, the LEGO group have maintained a kids magazine in some form or other: Containing comics, puzzles, posters, photos of kids creations and, of course, profiles of new LEGO Products, these have have been an active part of the LEGO Marketing Strategy. Certainly, when my kids were growing up, the arrival to LEGO CLUB magazine, with hip and gnarly minifigure, Max.

Over the years, we have seen Bricks N Pieces, Klick Magazine, LEGO Mania, LEGO World Club, LEGO Magazine, LEGO Club, and most recently, LEGO Life. The stories in some of these magazines have been referenced heavily in learning the back stories behind some of our favourite characters here on the Rambling Brick. As such, I was curious when the LEGO Group sent the first issue of a revamped LEGO Magazine over, along with a Max Minifigure from Back-in-the-Day.

LEGO Life magazine was introduced in 2017, and ran in conjunction with a heavily moderated image sharing App. In the LEGO Life app, kids were given crazy names, and commented on pictures using emojis. While it was a safe digital environment for kids to share stuff, there was no escaping the commercial experience such an app would provide. LEGO Life closed down earlier this year and has been replaced by the LEGO Play app. That’s a story for another day. The LEGO Life magazine kept Max on in his role, along with a minidoll co-host Valentina, and brought the standard mix of content.

The first issue of a new revamped LEGO Magazine has just been released. Aimed at kids from 5-9 years of age, it returns to the days of games and puzzles related to different themes, and brings us a few comics – including a Max and Valentina story where Caticlaws, the mascot of the latest Rebuild the World holiday campaign, plays a central role in launching the new magazine, and other short comics featuring Ninjago, Friends and Dreamzzz. The central pull-out poster features Wicked and LEGO Star Wars

While the LEGO Group sent me a copy of the magazine, one had already made its way into the house, as I recently signed the only six year old in the house up for it. Sure, she lacks opposable thumbs, and her taste for LEGO is a little different to the rest of us, but I am glad that Mabel has taken an interest.

Minifigure Max

The LEGO Group also sent over this super cool 2010 polybag featuring a MAX minifigure.

We had this figure at home, stuck on a keyring that I picked up a little while back. But it was not the first LEGO figure named Max, with an M on his chest.

That privilege belongs to this guy who appeared in 16 LEGO Creator sets in 2001 – in the absolutely terrifying style of the Jack Stone/4+ figure.

Here is a look at the 2010 version: I love the side printing on his trousers, giving a real chino look. The facial style is a little out of character with the standard City faces of the era, but it certainly gave Max a distinctive look. The hair piece is only used in one other set, while the torso, head and leg prints are all exclusive to this minifigure.

Thanks to the LEGO Group for sending through the preview copy of the Magazine, as well as the Classic Max Minifigure. Thanks to Mabel’s copy, I can see that there are two versions of the magazine sent out: one focused on 4-7 year olds, and one aimed at 8+. Content is similar, although the focus shifts to age appropriate LEGO sets (for example, Animal Crossing is only featured in the magazine aimed at younger readers.)

I do hope we can see updated Max and Valentina figures in real life, sometime soon! (and Cataclaws!)

You can sign your child, or pet, up for the LEGO Magazine at https://www.lego.com/magazine, while there, you can download old copies.

Have you signed your child, grandchild or pet up for a LEGO Magazine? Did you Grow up with any of the previous LEGO Magazines? what did you love about them? Leave your comments below.

If you have enjoyed this post, please feel free to share it with your friends, families and communities. You can also keep up to date with us by following The Rambling Brick on our socials: Facebook, Threads, Bluesky, Tumblr (or just sign up for our mailing list) and find some extra content on Instagram and TikTok.

We really value your feedback: please let us know what you think about the sets we review, and the articles we post. And if you wish to support the Rambling Brick, consider clicking on our affiliate links before going shopping at LEGO.com. The Rambling Brick receives a small commission, and it costs you nothing extra.

Until Next Time,

Play Well!