A couple of bits of news for Sydney-siders this week from the Certified Stores.
For Visitors to the BONDI store on Saturday 12th November, if you purchase the ‘LEGO Brand Store’ set you will also receive a limited edition ‘Sydney’ Tile to go above the door. These tiles have had limited release for a number of flagship stores around the world, and brings us in line with other flagship stores around the world, including London, Barcelona, Amsterdam, Paris and more.
The 2×4 tile will be exclusively available at the Bondi Junction Certified Store when it opens at 9:30 am on Saturday 12th, November. If you are looking to secure one of these, I suggest you get there early, stocks will be limited!
BUT That’s Not All
There’s a new certified store coming to Sydney ‘Sometime soon’ is a new store, this time at the Westfield Miranda Centre in Sydney’s South.
ALQUEMIE GROUP AND THE LEGO GROUP ANNOUNCE NEW LEGO® CERTIFIED STORE TO OPEN AT WESTFIELD MIRANDA
Thursday 10th November 2022: Alquemie Group and the LEGO Group today announced a new LEGO® Certified Store will open at Westfield Miranda in the coming months.
The 215 sqm store will be situated in prime position on Level 3 offering a signature LEGO immersive retail experience including multi-sensory and interactive features, as the first store in NSW to follow the new global format for LEGO Certified Stores.
Commenting, Matthew Robertson, Managing Director, Licensed Brands at Alquemie Group said the new store will bring a world-class retail concept to Sydney’s south:
“Our custom-built LEGO Certified Store at Westfield Miranda will offer a one-stop destination for creativity and imagination, housing one of the country’s widest selections of LEGO sets.
“Our Sydney brick fans are some of the country’s most passionate, and we look forward to bringing this globally renowned, interactive retail experience to Miranda.”
Designed to create an immersive world of LEGO bricks by blending unique digital and physical experiences and more personalised and interactive retail offerings, the new store at Westfield Miranda has been developed as part of the LEGO Group’s strategy to innovate as shoppers seek more personalised and interactive retail offerings.
The new store format has been developed following two years of LEGO customer research which identified consumers were seeking opportunities to play, customised retail experiences and to have fun.
Troy Taylor, Vice President and General Manager, LEGO Australia and New Zealand, comments: “The new store format is part of the LEGO Group’s strategy to innovate across retail channels, with a similar concept introduced around the world.
“Westfield Miranda’s new LEGO Certified Store will be an incredible experience for all, and we are delighted to showcase the newest and best of what the LEGO® Group has to offer to the community.”
The new store at Westfield Miranda marks the announcement of Alquemie Group’s 17th LEGO Certified Store, as part of a partnership with the LEGO Group.
This new format is similar to the ‘bright white with yellow trim’ that has been rolled out this year, with the store in Perth being one of the first in the country to sport the fresh new lines – subsequently seen in the Melbourne Central Store. (Also seen in
Also announced today was a very short term offer: $150 gift voucher with the purchase of 75331 UCS Razor Crest; 76405 Hogwarts Express Collectors Edition or 76210 Hulkbuster. This comes to roughly 16-18% rebate on these gargantuan toys, leaving you with more money to spend on LEGO in the future. This offer is restricted to 11-12 November 2022 at all of the Alquemie Group LCS stores in Australia.
Will you be lining up at Bondi tomorrow morning? Buying a huge (and still expensive) set? Or patiently waiting for a store to appear in the southern suburbs? Of course… you can still do all three! Why not leave your comments below, and until next time…
Play Well!