Geopolitical instability in the Middle East is threatening the supply chain of the petrochemical precursors to Acetyle-Butyl-Styrene, the primary plastic used in the creation of LEGO® Bricks. With the potential shortage of physical bricks, the LEGO Group have fast-tracked the beta testing phase of their new digital building tool, LEGO Builder Virtual.

“We were not anticipating this supply problem to become significant until 2035, which is why we had accelerated our approach to developing sustainable plastics in recent years. The current situation has caught us short, with crude oil deliveries already slowing around the world.” up and coming digital luminary April Løjer explained from the LEGO Group’s new Digital Hub in Copenhagen