Meanwhile, in Melbourne… the LEGOLand Discovery Centre needs your input.

14238324_507348792801400_6595789620860487693_nWhile the Flagship London Store opens today, we have some exciting news for those of you located on the Antipodean side of the world.

Construction is now underway for the new LEGOLand Discovery Centre,  with the opening scheduled for Autumn 2017 -that’s sometime between March and the end of May.  Located at Chadstone Shopping Centre, in Melbourne’s southeastern suburbs, the time has come to ensure the Miniland Display has everything needed to ensure that the best of Melbourne is represented.  They are looking for you to vote for your Favourite Melbourne Landmarks to build from LEGO Bricks.

“...while we can’t build everything we’d love the help of Melbournians to decide which locations we cannot leave out.

– Rob Smith, Merlin Entertainment plc Divisional Director

Click this link (which points to their Facebook page) to cast your vote.  Follow the links to the voting page.  DO NOT just leave a note in the comments.

Voting closes on November 30th, 2016

Melbourne: what would you build?
Image source: LEGOLAND Discovery Centre Melbourne Facebook Page.


17 November 2016


What are Melbourne’s most iconic landmarks?

LEGOLAND® Discovery Centre is urging Victorians to suggest the most iconic landmarks in Melbourne, with the top ten locations to be built into MINILAND Melbourne as part of the LEGOLAND® Discovery Centre attraction due to open in Autumn 2017 at Chadstone – The Fashion Capital.

Flinders Street Station, Federation Square, Melbourne Cricket Ground, St Paul’s Cathedral are all local landmarks that make up the most liveable city in the world but what’s missing? LEGOLAND® Discovery Centre is calling upon the general public to shape MINILAND Melbourne via social media with a dedicated Facebook page to submit their suggestions of their favourite local landmarks that #MakeMelbourne.

Merlin Entertainments plc Divisional Director Rob Smith said “Construction has begun and we’re progressing with MINILAND Melbourne plans; while we can’t build everything we’d love the help of Melbournians to decide which locations we cannot leave out.

“Melbourne has been voted the most liveable city in the world for six years running which make it an ideal location to build Australia’s first LEGOLAND® Discovery Centre and we’d love to know which iconic landmarks are most important to the passionate people who live here. LEGOLAND® Discovery Centre provides a unique opportunity for us to bring Melbourne to life in a world of LEGO creativity and colour.”

Located inside Australia’s leading shopping centre, Chadstone – The Fashion Capital, the Discovery Centre will be the ultimate indoor LEGO® playground with more than two million bricks housing MINILAND Melbourne with iconic buildings and landmarks, alongside a number of LEGO® themed zones for kids and their families including an interactive LEGO® laser ride, a Merlin’s Apprentice ride and a 4D cinema.

The first round of voting for MINILAND Melbourne opens today [17 November] and closes on 30 November via the dedicated LEGOLAND® Discovery Centre MINILAND Melbourne Facebook page. To cast your vote visit: Facebook – MINILAND Melbourne Vote

To find out more about LEGOLAND®Discovery Centre and to be the first to know when tickets go on sale, register for the lastest news at

#MakeMelbourne #LEGOLANDDiscoveryCentreMelb #MINILAND #LEGO

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).

Merlin currently has twelve attractions in Australia, including the stunning Hotham and Falls Creek Alpine Resorts in Victoria; WILD LIFE Sydney Zoo and WILD LIFE Hamilton Island; Madame Tussauds, Sydney; Illawarra Fly Treetop Adventures and Otway Fly Treetop Adventures & Zip Line; the Sydney Tower Eye & SKYWALK; SEA LIFE Sydney Aquarium, Manly SEA LIFE Sanctuary, SEA LIFE Melbourne Aquarium, and Underwater World SEA LIFE Mooloolaba, Queensland. LEGOLAND® Discovery Centre Melbourne will be the thirteenth Merlin attraction in Australia. Visit for more information.

It’s starting to get just a tiny bit exciting.

Play Well

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