Shanghai’s Chinese International Import Expo Sees New Spring Festival Sets, And More Revealed.

Over the last few years, we have seen the LEGO Group make an increased push into the Chinese market – opening over 200 Certified Stores; introducing sets commemorating the Spring Festival/Chinese NewYear and drawing on traditional stories to fuel the Monkie Kid Theme.

This week, the Chinese International Import Expo has provided an opportunity for companies looking to sell into the Chinese market to showcase their ware for the coming year. In the previous years, we have seen sets relating to the Spring Festival/Chinese New Year announced. This year, we see two new festival sets, and more!

Continue reading