Over the last couple of years, the LEGO® sets released in association with the Spring Festival/ Lunar New Year have been some of the most delightful sets that I have experienced in recent years. With their bright colours, families celebrating and insights into Asian Cultures, they have been a highlight of the new year releases in 2018-19.This year, we have two new sets: 80106: The Story of Nian, and 80107: The Lantern Festival. I was delighted to be given the chance to look at both of these sets ahead of time. The Story of Nian will be released in Mainland China and the Asia-Pacific Markets on January 1 and rest of the world from January 10th, 2021. It will retail for $AUD109.99/USD79.99/GBP59.99/CAD109.99, and has 1067 elements.Continue reading
Over the last few years, we have seen the LEGO Group make an increased push into the Chinese market – opening over 200 Certified Stores; introducing sets commemorating the Spring Festival/Chinese NewYear and drawing on traditional stories to fuel the Monkie Kid Theme.
This week, the Chinese International Import Expo has provided an opportunity for companies looking to sell into the Chinese market to showcase their ware for the coming year. In the previous years, we have seen sets relating to the Spring Festival/Chinese New Year announced. This year, we see two new festival sets, and more!Continue reading