Vale Vidiyo

VIDYO, the LEGO Group’s latest flirtation with augmented reality, encouraging kids to film music videos featuring some of the craziest minifigures you have ever seen will be formally retired from January 31 2022, while the App will continue to be supported for another 2 years.

Is this a shock? Or just another case of the LEGO Group tidying up its digital products before the big 90th birthday party later in the year?

Read on for the formal statement, and my belated overview of the theme, which might not be as negative overall as it could be.

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LEGO Unveil Full VIDIYO Range: Australian Pricing Available.

We have been hearing a bit lately about the forthcoming Lego Vidiyo range – linked in with a new collaboration with the Universal Music Group. We know there will be Crazy Minifigures, Printed Tiles and an App. Today, we finally get a good view of all of the sets and figures to be seen in the first wave of this new line. With figures and tiles to collect, as well as the play aspect, releated to recording music videos using augmented reality, it is a very different type of theme compared to others we have seen before.

Read on for more details.

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Capture the Beat of Your World with LEGO® VIDIYO

For the last few months, since the first images were seen in the LEGO Print catalog, we have been curious to see what the new Lego Vidiyo theme might have in store for us. Born out of the Collaboration with the Universal Music Group which was announced last April, we finally have the first details of this new theme, aimed predominantly at tweenagers.

A few weeks ago, the product page went live in the ‘kids’ section of the LEGO website, but it has merely teased the existance, without providing any real information about the theme. – well no more than giving us a pair of maracas to click on to elicit a shaker sound.

So, is there any more to it that that? It would seem so… read on for more information, images and a teaster video…

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