#LEGOStillLife Challenge – Forthcoming LEGO® Publishing line for Adults announced

It’s a busy weekend with all of the news coming out from the New York Toy Fair starting to surface. In the meantime, I received notice of an interesting competition from Chronicle Books, announcing a new publishing line aimed squarely at the adult market. As we have seen, with the increased number of sets aimed at adult LEGO Fans, we are an increasingly important market for LEGO. In a presentation the Nuremberg toy fair, it was announced that (in Germany at least) 10% of the revenue from LEGO purchases was from purchases being made for adults.

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