There has been a lot of chatter over the last few months about this latest original LEGO theme. First revealed when the trademark filing was located, there have been little tidbits leaked through the usual sources.
Today, we get the full story… Well, we get the story about the story, at any rate.

LEGO Dreamzzzz is the latest Big Bang Product launch – and unlike other recent exercises such as Hidden Side and Vidiyo, there is no immediate need for an app in sight. The cornerstone of the theme will be a new Animated series, available on Youtube – with 10 episodes Launching on May 15th. There will be a further drop of episodes in August, along with the launch of some of the most interesting sets we have seen for some time. Hopefully, the nature of the series will a new generation of imaginations fired up for creative play.