Igniting nostalgia and celebrating brand heritage – new LEGO® Originals™

You may have heard about a Pop-Up Store and Gallery appearing in London this weekend, launching the new LEGO® Originals Series. The first in this series is a 5:1 upscaled mini figure, produced in conjunction with the Danish design house, Room Copenhagen. Returning to the LEGO Group’s wooden toy roots, this minifigure, crafted from oak, appears 60 years after the last plastic and wooden toy was released: a Bedford Fire truck, in 1959. Of course the company started off making wooden toys in 1932.

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