The LEGO Group today announced that the production of sustainable LEGO® elements, from plant based plastics, has begun.  Sourced from sugarcane, these elements include leaves, trees and bushes.

In 2015, the company began investing 1 Billion DKK in its source for sustainable materials and packaging, including a search for appropriate plastics that were sourced from non-oil based sources.

The first of the sustainable elements are made from polyethylene. This soft and durable plastic, based on sugarcane,  has the same characteristics as the conventional plastics. Indeed these elements have been made of polyethylene, from non sustainable sources, for years and currently account for 1-2% of the total number of plastic elements produced by the LEGO Group.   Continue reading →